The price of the Red Bull can-shaped Tetris game console tripled after it sold out.
With a limited production run of just 10,000 units, this unique handheld gaming device, a collaboration between Red Bull and My Arcade, has quickly become a sought-after item among collectors.
Red Bull's limited-edition Tetris game console, designed to resemble the iconic energy drink can, is creating a huge sensation on resale websites. Despite its quiet release, the product quickly sold out within days of its launch, driving its market value up many times its initial retail price.
The appeal of the unique energy drink can design.
The biggest highlight of this device is its perfectly disguised appearance as a Red Bull energy drink can. This is a collaboration between the famous beverage brand and My Arcade – a company specializing in classic arcade games. With a limited production run of only 10,000 units worldwide, each machine is individually numbered, making it a valuable souvenir for both Tetris enthusiasts and collectors of branded merchandise.
Besides its aesthetic appeal, the device still ensures the functionality of a true handheld gaming device. It boasts a compact 1.55-inch screen and a simple yet responsive control system, allowing users to smoothly experience the legendary Tetris game right in the palm of their hand.
Specifications of the Red Bull Tetris device
Here are the key technical specifications of this highly anticipated gaming console:
| Characteristic | Detail |
|---|---|
| Manufacturer | Every Arcade |
| Screen size | 1.55 inches |
| Production quantity | 10,000 pieces (numbered sequentially) |
| Integrated game | Steris |
| Design | A replica of a Red Bull can. |
Values surged in the secondary market.
Immediately after news broke that 10,000 units had sold out in a few days, the resale market witnessed a dramatic price surge. On platforms like eBay, the device's price is now nearly three times its original price. The scarcity combined with its unusual design has made this product a "phenomenon" in the retro gaming community.
Notably, Red Bull's discreet release of this product, rather than a large-scale promotional campaign, further enhances its exclusivity and fuels consumer demand. Experts believe that with the combination of a global brand and a vibrant game like Tetris, the device's value is likely to remain high in the future.
