Mercedes-Benz E-Class 2025: E 200, E 300 AMG in Vietnam

Nearly 80 years after its first generation, the Mercedes-Benz E-Class enters its 6th generation and officially launched in the Vietnamese market on October 16th. Still a sales pillar in Mercedes-Benz's luxury sedan lineup, the new E-Class shifts its focus to technological experience, with two features never before seen in this segment in Vietnam: a selfie camera integrated into the MBUX Superscreen and the Digital Vent Control system for automatically rotating air vents.

The product lineup includes the E 200 Avantgarde (2.449 billion VND), E 200 Exclusive (2.589 billion VND), and E 300 AMG (3.209 billion VND). Compared to the previous generation, the E 180 version has been discontinued. All three use a 2.0L mild-hybrid 48V engine, a 9G-Tronic transmission, and rear-wheel drive.

Multi-faceted design language, closely aligned with the tastes of business professionals.

The new E-Class continues the philosophy of "each version has its own personality" to cater to diverse aesthetic tastes: Avantgarde is dynamic and modern, Exclusive is elegant and classic, and AMG is distinctly sporty. Increased dimensions and wheelbase result in a more balanced body proportion, while also improving interior space.

Placed alongside rivals such as the BMW 5 Series, Audi A6/A7, Lexus ES, or Volvo S90, the E-Class maintains its traditional luxury, emphasizing refined details and comfort rather than overly flashy visual effects. In the AMG version, the sporty style is clearly evident to directly compete with performance-oriented variants in the segment.

Digital cabin with MBUX Superscreen and a multi-sensory experience.

The most striking feature is the MBUX Superscreen, which spans the dashboard and integrates a selfie camera – a first for a Mercedes model sold in Vietnam. This isn't just a selfie camera for entertainment; it's designed for communication and personalization: online meetings via Zoom, recording vlogs while the car is stationary, or using facial recognition to automatically adjust the seat, lighting, and music according to the driver's profile.

In addition, the Digital Vent Control system, which automatically rotates the air vents, is a completely new feature from Mercedes-Benz globally and a first for the E-Class. The vents can automatically adjust their direction and intensity based on the occupant's position, cabin temperature, and driving mode; users can also control it via the touchscreen or voice commands.

The 64-color ambient interior lighting system features Sound Visualization mode, synchronizing with the bass rhythm to create lighting effects that follow the music, emphasizing a multi-sensory experience in the cabin. With a longer wheelbase, the seating area is more spacious than the previous generation, increasing comfort for rear passengers.

Performance and handling: 2.0L mild-hybrid, 9-speed and rear-wheel drive.

All three versions utilize a 2.0L mild-hybrid 48V engine, paired with a 9G-Tronic automatic transmission and rear-wheel drive – a configuration focused on smoothness and efficiency. According to manufacturer specifications, the E 200 (Avantgarde/Exclusive) delivers 204 horsepower and a maximum torque of 320 Nm at 1,600–4,000 rpm; fuel consumption is 7.9 liters/100 km. The E 300 AMG boasts 258 horsepower and 400 Nm of torque at 3,200–4,000 rpm; fuel consumption is 8.9 liters/100 km.

The 48V mild-hybrid setup supports the internal combustion engine at low revs and during gear changes, thereby improving smoothness and fuel economy under suitable operating conditions. Mercedes-Benz's 9-speed transmission is known for its smooth gear changes and low engine revs at cruising speeds. With rear-wheel drive, the E-Class maintains its traditional "saloon" character, balancing smoothness and body stability when cornering at moderate speeds.

Safety and lighting technology

Digital headlights are a standout technology, allowing for precise illumination of the necessary road sections while minimizing glare for oncoming vehicles. They can even project warning signals (road signs, pedestrians) onto the road surface. This is a useful tool to assist drivers in nighttime and challenging weather conditions.

The in-cabin camera on the new E-Class is now available for communication and entertainment purposes when appropriate, unlike most competitors in Vietnam which primarily use cameras for driver monitoring. According to available information, models such as the BMW 7 Series/i7, Audi A8/Q8 e-tron, Volvo, and Lexus usually limit the cabin camera to safety purposes; while the E-Class adds the ability to make video calls, record footage, or perform facial recognition for personalization.

Key specifications and price

Positioning and competitors

The new Mercedes-Benz E-Class competes directly with the BMW 5 Series (2.589–3.099 billion VND), as well as rivals such as the Audi A6/A7 (from 2.299 billion VND), Lexus ES (2.360 billion VND), and Volvo S90 (from 2.32 billion VND). With a history of assembling the E-Class in Vietnam since 1996, this model continues to target businesspeople and middle-class customers who appreciate technology, elegance, and comfort.

Conclusion: Technological innovation to lead the segment.

The new generation E-Class stands out in Vietnam thanks to two distinctive features: a selfie camera integrated into the MBUX Superscreen and the Digital Vent Control self-rotating air vents. A more spacious interior, a rich and immersive lighting and sound experience, and a familiar powertrain configuration (2.0L mild-hybrid, 9-speed, rear-wheel drive) create a balanced product package.

Advantages: Unique entertainment and personalization technology, Digital Light system, high build quality, and diverse styling options. Disadvantages: Price is close to the top end of the segment when compared to the premium versions. With its current positioning, the new E-Class reinforces its image as a luxury sedan for users who value technology and sophistication in their daily lives.