Mitsubishi Kim Lien opens new showroom.

(Baonghean.vn) - On September 17th, the opening ceremony of the new Mitsubishi Kim Lien showroom took place in Vinh City, marking a new stage of development for the dealership system under Kim Lien Trading Company Limited.

Over more than 25 years, Kim Lien Trading Company Limited has developed into a multi-industry system with its core business being automobiles. The company has also successfully built a professional chain of automobile dealerships, stretching from the North to the Central region of Vietnam.

Ms. Nguyen Thi Kim Lien - Chairwoman of the Board of Directors of Kim Lien Corporation, the investor of Mitsubishi Kim Lien Dealership, delivered a speech at the ceremony.

Mitsubishi Kim Lien, also known as Mitsubishi Vinh, was the first car dealership in the Central region of Vietnam. With its presence since the 1990s, residents of Vinh City have had regular access to professional Japanese products and services. Determined to transform itself to better suit modern consumer trends, Kim Lien Group invested in building a completely new Mitsubishi Kim Lien dealership in mid-2015.

The delegates performed the ritual of breaking a sake bottle – a traditional custom of Japan.

On this occasion, Mitsubishi Kim Lien donated computers to Nghi Phu Primary School (Nghe An province).

The new Mitsubishi Kim Lien, located on Soviet Boulevard – the most beautiful street in Vinh City – covers an area of ​​3,000m2 with a built-up floor area of ​​6,500m2; it is considered the most beautiful and modern car dealership in Central Vietnam. Developed according to Mitsubishi Motors standards with a customer-centric concept, every detail, every area, and every process at Mitsubishi Kim Lien has been meticulously refined.

The dealership comprises four main areas: a vehicle showroom, an office area, a general maintenance and repair area, and a bodywork and paint repair area. With a total investment of nearly US$4 million, the new Mitsubishi Kim Lien dealership fully meets the requirements for facilities, modern equipment, and operational processes and service quality according to global Mitsubishi Motors standards. The new Mitsubishi Kim Lien is a pioneering 5S model dealership (sales, service, genuine parts, safe driving, and social responsibility) leading the way for Mitsubishi Vietnam.

The new look of Mitsubishi Kim Lien.

Speaking at the ceremony, Ms. Nguyen Thi Kim Lien - Chairwoman of the Board of Directors of Kim Lien Corporation, the investor of Mitsubishi Kim Lien dealership, affirmed: With the opening of the brand new Mitsubishi Kim Lien showroom, the dealership is committed to enhancing the Mitsubishi brand in the region by providing the Central Vietnam market with "genuine" products and the most professional customer service from Mitsubishi.

Nguyet Minh