Dam Vinh Hung's new MV: Boring and bland

For fans, seeing many of their favorite artists appear in the same product is always interesting, especially in a humorous and intimate clip likeIt's okay to be alone..

In this MV, Dam Vinh Hung invited a cast of stars including: Truong Giang, Thanh Loc, BB Tran, Hai Trieu, Quang Linh, Anh Duc, Duong Cam Lynh and Ngoc Thanh Tam.

Mr. Dam even favored Truong Giang, Thanh Loc, BB Tran and Hai Trieu to the title of the MV, along with rapper Karik, who took on the rap part that Truong Giang lip-synced quite well in the MV. This is similar to the MVHelloby Dam Vinh Hung in August, when he put the names of collaborating artists such as Binz, Huong Giang, Tran Thanh, Catwalk Saint Sinon and Huu Vi in the title.

This proves both Dam Vinh Hung's huge connections and his efforts to catch up with young artists like Binz and Karik. On the contrary, in some ways, he also gives them the opportunity to get closer to their fans, which are quite numerous.

Recently, Dam Vinh Hung refuted the opinion that he is out of date, but clearly the male singer also wants to bring himself closer to the 9X and 10X generations when inviting Binz and Karik to rap in his songs. In addition, the MVs all have a humorous, parody spirit that is popular, with song titles similar to hashtags on social networks (the phrase "It's okay to be single"), updating modern terms such as FA or "rich kid"... These are factors that help a product go viral.

It can be seen that Dam Vinh Hung is trying to rejuvenate himself in many ways to get closer to the young audience, when there are opinions that his audience only stops at 8X, 7X.

However, Mr. Dam still lives quite true to his age in the MV.It's okay to be alone., he transformed into an uncle with a baggy vest that was outdated in the true sense of the word "retro", a style similar to George Michael or Modern Talking of the disco music that was popular in the 1980s.

This is also a rather interesting association because Dam Vinh Hung is like an uncle of Vietnamese music, participating in the MV race that belongs to younger stars of V-Pop. This shows that Mr. Dam is still very enthusiastic and does not want to slow down in his veteran position, but also contributes to highlighting the age gap between him and the younger generation.

It is important to note that a music video with many stars is not a bad thing, it is even interesting, but turning the music video into a hotpot should be avoided. What is worth mentioning is not the number but how these guests appear: with what appearance, technique and message, what artistic effect they bring.

A viral MV this year isGirls Like YouMaroon 5's collaboration with Cardi B brings together 26 female stars from many fields, most notably Jennifer Lopez, Gal Gadot, Camila Cabello, Ellen DeGeneres, Mary J. Blige, Elizabeth Banks, Behati Prinsloo... Besides the unexpected transformations between the girls that make the audience excited, the MV also has a message honoring women: no matter what their appearance or ability, they are always interesting and lovely girls.

There are 26 guests who have to appear in 4 minutes and 30 seconds, the crew chose a very delicate way of handling it by limiting the amount of time each person appears but still enough to cause emotion and inspiration. Thus, the MVGirls Like Younot turned into a hotpot.

StillIt's okay to be alone.by Dam Vinh Hung, with a message so clear right from the song title, also aims at youthfulness and optimism despite being single, single and past its prime. Therefore, choosing an exaggerated comedy style like in the MV may be appropriate.

But for some viewers, this MV still feels like a mixed potpourri because the music is not catchy, the content is not climax, the guests all act similarly. The comedy details are repeated too much, becoming predictable and no longer funny, only stopping at physical comedy.

For example, in the first scene, when the wedding MC (Anh Duc) was speaking, everyone simultaneously expressed boredom. Then, in the wedding bouquet throwing scene, everyone pushed the bouquet to someone else. The scene where Truong Giang appeared as the leader of the ex-lovers' association and rapped in Karik's voice was arranged to be a highlight, but it still couldn't escape being boring and bland.

MV problemIt's okay to be alone.is boring and bland. Posted from November 13, as of today (November 16), the MV has nearly 558,000 views. Right below the comment section, an audience asked: "Why is the MV invested in but has few views?". Other audiences replied: "If it's not good, it has few views", "The music is rubbish, there's nothing special".

But those are just isolated comments, the rest, most of the comments praise the MV for being attractive, the song is good, and captivating. It is easy to see that these are comments from fans. But for a MV to be successful, it cannot only rely on fans, it also has to conquer the general audience.

A trailer for the MVIt's okay to be alone.describeas follows: "The MV script is realistic but valuable thanks to the well-arranged, surprising details that make viewers breathless and satisfied from beginning to end." The introduction is that the shirt is too big for this MV.

Another audience member took the trouble to explain further: "Mr. Dam's audience is mostly from the 7X and 8X generations, with few young people. The 9X generation rarely listens to Mr. Dam's music." However, only when he changed to this "uncle" style did Dam Vinh Hung become so picky about young audiences. As for the MVHello,With a youthful modern style and 3 names Binz, Tran Thanh and Huong Giang, it is still a quite effective way to renew oneself.

Mr. Dam's problem is not whether he is out of date or not, but his largest audience group is not from the "view farming" generation.