Nafoods affirms the value of sustainable agriculture at the Nghe An OCOP Fair 2026.

Highlights at the boothNafoodsThis year's display features a harmonious combination and an open-space arrangement, making it easy for customers to browse, learn about, and choose products.

The plant nursery area is positioned in the center of the main facade of the booth, creating a space close to nature and serving as a focal point to tell the story of a circular, sustainable agricultural and food ecosystem.

Notably, each displayed seedling is fitted with a QR code, a technology for tracing the origin of passion fruit seedlings. Each traceability label contains complete information: manufacturing company, variety name, grafting code, grafting date, planting date, sub-section, rootstock location, rootstock sub-section, grafter, production date, care log, etc.

This visual and transparent approach not only enhances the visitor experience but also brings consumers closer to the entire agricultural value chain that Nafoods is persistently building.

Through this space,NafoodsWe want to share with consumers the silent efforts behind the scenes. From research and breeding, controlling cultivation processes to ensuring the quality of raw materials, everything is aimed at a sustainable, valuable, and responsible agricultural system.

In addition, Nafoods' new brand identity also made a strong impression at the fair. Inspired by familiar images from Vietnamese working life and folk culture, such as street vendors' calls, traditional woodblock prints, and the rhythm of life for farmers, sellers, and buyers, the design space evokes a sense of intimacy while remaining modern and aesthetically pleasing.

The design lines are expressed through a fresh visual language, both celebrating Vietnamese identity and reflecting the aspirations of a Vietnamese agricultural brand that is gradually expanding into the international market.

The overall booth design was meticulous, creating a truly comfortable feeling for customers when trying out Nafoods' consumer products at the fair, such as flavored cashews and dried fruits.

With its well-organized layout, open space, and numerous experiential activities, the Nafoods booth became one of the most attractive stops for visitors throughout the fair.

As a business originating from Nghe An province, Nafoods' presence at this OCOP Fair is not just a simple trade promotion activity.

This is also an opportunity for the corporation to reaffirm its long-term commitment to developing local agricultural products, accompanying farmers, and contributing to bringing Nghe An's OCOP products further into domestic and international markets.