Nghe An strengthens connection to agricultural product consumption

Attending the meeting were Ms. Vo Thi Nhung - Deputy Director of the Department of Agriculture and Environment, representatives of specialized departments, offices, agricultural production and processing establishments in the area and the working delegation of Bach Hoa Xanh Trading Joint Stock Company.

Speaking at the meeting, Ms. Vo Thi Nhung - Deputy Director of the Department of Agriculture and Environment said: Nghe An is a locality with great potential for agricultural development, with a large production area and abundant and diverse agricultural output. The whole province currently has more than 168,000 hectares of rice, nearly 42,000 hectares of vegetables, tubers, fruits and more than 20,000 hectares of fruit trees. In addition, livestock and aquaculture output has also grown steadily over the years.

In 2024, the total export value of agricultural, forestry and fishery products of Nghe An will reach more than 620 million USD, of which aquatic products alone will reach more than 106 million USD, cassava and cassava products will reach nearly 100 million USD, processed fruits will reach more than 21 million USD...

Up to now, the whole province has 728 OCOP products with 3 stars or higher (including 681 3-star products, 45 4-star products, 2 5-star products) and 1 OCOP product with the potential to become a 5-star OCOP product is being submitted to the Central Government for evaluation and classification.

However, Ms. Vo Thi Nhung also frankly admitted: "Although Nghe An agricultural products are present in many domestic and foreign markets, building a stable, long-term consumption chain with large distribution systems is still limited. Therefore, connecting with modern retail systems such as Bach Hoa Xanh is an important opportunity for Nghe An agricultural products to reach consumers more widely, especially in the Central and Southern markets."

At the meeting, a representative of Bach Hoa Xanh Trading Joint Stock Company said: Bach Hoa Xanh is a retail chain of food and essential consumer goods belonging to Mobile World Group. As of February 2025, this system has 1,864 stores nationwide, of which about 70% of new points of sale this year will be concentrated in the Central region - one of the company's key markets.
Particularly in Nghe An, Bach Hoa Xanh is accelerating its system expansion with a plan to build 30 stores, with 5 stores and 1 transit warehouse in Vinh City already in operation. The unit also hopes to seek local agricultural product suppliers to build sustainable relationships, ensuring a source of fresh, clean goods and stable quality and output.

Also within the framework of the working session, representatives of many cooperatives and agricultural production enterprises in Nghe An province had the opportunity to introduce products and directly discuss with the purchasing departments of Bach Hoa Xanh. The two sides initially agreed on the supply plan, quality standards and output according to market requirements, moving towards signing a contract for product consumption in the future.

In the coming time, Nghe An Agriculture sector will continue to expand connections with other distribution systems across the country to diversify output, contributing to improving the value of agricultural products and farmers' lives.