Nghe An organizes livestream to promote and sell OCOP products.
(Baonghean.vn) - This livestream program introduces, promotes, and connects consumers with 42 OCOP products from various regions of Nghe An province.
On the morning of December 28th, the Nghe An Investment, Trade and Tourism Promotion Center organized the "2nd Livestream Program to Connect and Consume OCOP Products and Specialties of Nghe An Province". This was the second livestream program organized, featuring a variety of high-quality products.
The program aims to extensively promote the image, quality, and value of Nghe An province's distinctive products to domestic and international consumers on e-commerce platforms. This will enhance the image, role, and production capacity of these products, and boost the consumption of Nghe An province's products.
This livestream program featured 15 production units showcasing 42 OCOP products and specialties from Nghe An province, such as Huoi Tu Shan Tuyet tea, Thanh Chuong fermented bamboo shoots, Nam Dan soy sauce, Thanh Chuong black olives, Cua Lo fish sauce, Cua Lo seafood, veal sausage, Quy Chau sausage, etc. During the program, each unit presented their products, and customers wishing to purchase could contact the units directly or comment on the livestream channels.
With the participation of key opinion leaders (KOLs), the livestream attracted tens of thousands of viewers and interactions, resulting in thousands of orders being sold. The organizers will donate 15% of the profits from the sale to provide a warm Tet (Lunar New Year) celebration for underprivileged children in Ky Son.
Mr. Nguyen Van Nam, Deputy Director of the Nghe An Investment, Trade and Tourism Promotion Center, said: "Through livestreaming activities, we aim to increase interaction between consumers and production, supply, and trading units, contributing to promoting the consumption of OCOP products."
This will contribute to changing the perception and mindset of producers and suppliers from small-scale, spontaneous operations to a digital-based business mindset, diversifying sales methods, accessing larger markets, and opening up new opportunities for producers and businesses of OCOP products.”
