Bustling market of longevity paintings
(Baonghean.vn) - In early spring, longevity celebrations (yen lao) in Yen Thanh district (Nghe An) are held bustlingly throughout the villages. Accordingly, the longevity painting market is also very bustling. Many shops have made a lot of money during the New Year.
![]() |
Bustling with customers coming to buy longevity paintings |
In Yen Thanh town, there are more than 10 shops selling longevity paintings. Every shop is bustling with customers coming to buy them to celebrate the longevity of the elderly. The genre of longevity paintings is very rich, diverse in materials, sizes, colors and content. The prices of the paintings depend on the materials and sizes. Paintings on glass, mica cost 150,000 - 500,000/painting, lacquer paintings, mother-of-pearl inlay, cost 1 million - 2 million VND/painting.
Longevity paintings mainly depict people, objects, and landscapes that represent longevity, such as immortals and peaches, pine trees and cypresses, etc. However, all paintings cannot lack the word Longevity, or Happiness - Prosperity - Longevity - Longevity. There are inlaid wood paintings or 3D silver-plated paintings that cost from 2 to 5 million VND/painting. In addition, these stores also sell longevity, costumes and hats for the elderly to attend longevity celebrations.
![]() |
Longevity paintings with images representing Happiness - Prosperity - Longevity |
Mr. Nguyen Tan, from Phuc Thanh commune, went to buy longevity paintings and said: "This year my family is celebrating the longevity of my parents. We want to bring joy to them, so we decided to buy longevity paintings to wish them a long and healthy life. I think they will be very happy to receive these longevity paintings from their children and grandchildren."
According to Mr. Trinh - the owner of the largest longevity painting shop in Yen Thanh town, these items are all imported from Nam Dinh and Hanoi. On this occasion, he had to mobilize all 7 of his children, grandchildren, daughters-in-law and sons-in-law to help sell because the number of customers was high during Tet and was expected to last until the full moon of January. Mr. Trinh said that on this occasion, he also earned tens of millions of dong from selling longevity paintings.
Not only in the town but also in the communes, longevity paintings are sold everywhere. Some people even take advantage of the opportunity to buy paintings to sell during Tet.
![]() |
The shops both produce and sell goods. |
It is known that, "as scheduled," the elder banquet in Yen Thanh is held every three years. In the early days of the Dinh Dau spring, descendants and villages in the district are bustling to hold the elder banquet. This is a beautiful traditional cultural feature that shows the respect of the younger generation for the elderly.
Tien Dung