Ecopark's landmark projects have achieved remarkable success even amidst market fluctuations.
(Baonghean.vn) - While the real estate market is volatile, with no new supply and a trickle of sales, Ecopark still maintains rapid liquidity, with many projects handed over and put into operation. 2023 marks the expansion of Ecopark's founder into the nationwide market.
A period of high market volatility.
According to the Ministry of Construction's report on the real estate market situation in the first six months of 2023, compared to the last six months of 2022, the number of newly licensed commercial housing projects was only 29.41%; the number of successful transactions was only 36.13%... Previously, since the beginning of 2021, the market had experienced strong fluctuations, with very few products launched and slow transactions.
The prolonged market downturn has also caused significant difficulties for real estate businesses. Many companies lack capital, leading to delays, project suspensions, and workforce reductions. Numerous real estate companies have had to withdraw from the market. Stalled transactions have forced many real estate exchanges to close.
Ms. Nguyen Thi Lien Dung, Chairwoman of the Board of Directors of Titan Group, stated that the period from 2020 to 2023 was a challenging time for real estate businesses due to a lack of capital, legal difficulties, not to mention the fluctuations caused by the pandemic and the impact of the economy. In the Hanoi market, apartment projects in the inner city will continue to face a shortage of supply for the next two years. Only a few projects in the surrounding areas and suburbs are likely to be launched due to complete legal documentation and large investor capital. “Currently, most transactions in the market stem from the demand for actual housing. Therefore, only projects that meet customer needs have the potential for liquidity,” Ms. Dung said.
A bright spot in the market.
Experts also assess that most of the developers who have "survived" and thrived in the market are those with a long-term, sound vision and well-planned strategies, thus maintaining liquidity and market expansion capabilities. Among them, Ecopark has become a bright spot in the entire Northern market as well as the whole country, having constructed and handed over many projects quickly, within just 2-3 years of construction.
In 2020, while the Covid-19 pandemic was unfolding and some real estate businesses had activated "hibernation" mode, Ecopark launched a series of unique products onto the market. First and foremost is the 41-story Sky Oasis twin towers with over 1,200 luxury apartments. The Sky Oasis apartment complex impresses residents with its array of high-class amenities, including a 2.5 km long pedestrian street for shopping, dining, entertainment, and photo opportunities; a musical fountain square; and a nearly 400m² resort-style swimming pool.2on the third floor and an infinity pool connecting the two buildings on the 41st floor.
Just a few months later, Ecopark continued to launch two more towers based on the Vertical Forest model called Sol Forest, where apartment balconies are designed to create space for greenery to grow. More than 400 rooftop gardens were built, anticipating the demand for green spaces close to nature.
In 2021-2022, the Haven Park, Thuy Tien, and Swanlake Residences towers continued to impress with their resort-style living at home, featuring 5-star hotel-standard amenities.
Analyzing Ecopark's success amidst market fluctuations, Ms. Lien Dung stated that Ecopark has achieved something rare in the market. In just the last three years, Ecopark has sold 16 apartment buildings, not including various low-rise segments. The total amount of Ecopark's products successfully sold to end consumers in the last three years equals the total amount of goods sold in nearly 10 years. "Although the products are constantly being built, creating bustling areas, they remain projects nestled within nature, setting them apart from all other real estate products," the Titan Group leader emphasized.
According to Ms. Lien Dung, this success stems from Ecopark's unique product development philosophy. Products that embrace nature and promote safe and civilized living have been well-received by many customers, as Ecopark housing is now the dream of many families. Ecopark has succeeded in building a friendly community and fostering an eco-friendly lifestyle and culture. This core value of the product makes customers feel a strong desire to own it.
Ecopark was also the first real estate developer to develop apartments with garden balconies, bringing gardens to the sky. Later, some developers followed this direction but did not create as strong an impact as the developer with a 20-year history of green real estate development, winning awards such as "World's Best Landscape Design Urban Area," "Best Sustainable Housing Development Project in Asia 2022," "Leading Mixed-Use Development in Asia-Pacific 2020," and 50 other domestic and international awards.
2023 also marked the year Ecopark expanded its model of apartments with rooftop gardens to other provinces and cities. Specifically, at the Central Park Residences tower within the Eco Central Park mega-project (nearly 200 hectares in Vinh City, Nghe An province), out of 620 apartments, nearly 90% boast private gardens with a total garden area of up to 9,000 m².2.
The most valuable aspect of Central Park Residences lies not only in bringing gardens to the sky, setting a new record for the world's greenest tower, but also in its priceless, emotionally impactful views. In Nghe An, Central Park Residences is the first and only project with the priceless view of the Lam River, and the higher you go, the clearer the view of the sea becomes. This priceless, even eternal, view makes the villas in the high-rise even more valuable the longer you live there, elevating the status of their owners.
Central Park Residences also boasts 5-star amenities, a first in Vinh City, such as an infinity pool, modern FaceID technology, over-standard parking, and a 3,000m² plaza.2...the largest shopping center in Vinh City,... When completed, the project is expected to become a new living symbol for people in Central Vietnam.
Most recently, after a rigorous nine-step selection and evaluation process for the "Most Livable Project" award, organized by the Vietnam Chamber of Commerce and Industry (VCCI), Central Park Residences won the "Outstanding Infrastructure Design Project 2023" and "Most Livable Project 2023" awards. Simultaneously, the founder of Ecopark was also honored as the Developer of the Most Livable Project of 2023.
