These car models were officially discontinued in 2016.

In 2016, car enthusiasts around the world had to say goodbye to many models that were once hugely popular in the automotive market.

1. Rolls-Royce Phantom

Zenith - Rolls-Royce Phantom's farewell to its fans.

The Phantom is the flagship model of the ultra-luxury car manufacturer Rolls-Royce. The "ghost" has been famous since 1925. The seventh generation, launched in 2003, has now been around for 14 years.

In the automotive world, the Rolls-Royce Phantom is synonymous with ultimate luxury. Each car is meticulously crafted like a work of art. The interior details are all finished by master craftsmen. In 2016, Rolls-Royce released 50 special edition Phantom Zenith models as a tribute to its fans before upgrading to a completely new generation.

In Vietnam, the Rolls-Royce Phantom was once introduced in an East Asian version priced at up to 84 billion VND.

2. Land Rover Defender

Defender 90 Heritage Soft Top at its launch at the Solihull factory.

Tears were shed as the Defender 90 Heritage Soft Top rolled off the Solihull factory floor in England. This will be the final version of the Land Rover Defender to be produced after 68 years of service.

Once an icon of off-road vehicles, the Land Rover Defender now fails to meet stringent emissions regulations.

Much to the disappointment of fans, the manufacturer has announced plans to revive the model with completely new technology in the next few years.

3. Audi R8 e-tron

The Audi R8 e-tron failed due to overconfidence.

The German automaker Audi has launched the Audi R8.The second-generation electric vehicle was first showcased at the 2015 Geneva Motor Show, but it only took them a year to decide to discontinue the line.

Despite its eye-catching design, powerful performance with a 456-horsepower engine, and impressive acceleration from 0-100 km/h in less than 4 seconds, the Audi R8 e-tron has failed to convince customers, with sales plummeting since its release. This stems from Audi's overconfidence in pricing the R8 e-tron at $1 million.

4. BMW Z4

The BMW Z4 absolutely needs an upgrade to compete with its rivals.

After 7 years on the market, the BMW Z4 modelProduction officially ceased in August 2016. Equipped with a twin-turbocharged I6 engine producing 335 horsepower, the Z4 could accelerate to 100 km/h in 4.8 seconds. However, this was still not enough to compete with direct rivals such as the Mercedes-Benz SLC and Porsche Boxster. This is the reason why BMW ended production of the Z4 and began focusing on researching and developing the completely new Z5 model. It is known that this new version will be a collaborative product between BMW and Toyota.

5. Toyota FJ Cruiser

The narrowed customer base meant the Toyota FJ Cruiser did not achieve the success that was expected.

First introduced in 2005, the Toyota FJ Cruiser was aimed at off-road enthusiasts. In August 2016, the model was discontinued due to its inability to meet the sales expectations of the Japanese automaker.

6. Hyundai Genesis Coupe

The Hyundai Genesis Coupe officially ceased production in 2016.

Since Hyundai has built a distinct luxury car brand called Genesis, discontinuing the Hyundai Genesis Coupe was inevitable.

7. Honda CRZ

The Honda CRZ has a rather unimpressive appearance.

Honda had hoped the Honda CRZ could replace the Honda CRX. However, after four years on the market, the Honda CRZ has failed to win over consumers. According to Honda's statistics, only about 200 units have been sold this year.

Poor handling, high fuel consumption, and a lack of innovative design are the major drawbacks of the Honda CRZ.

8. Volvo V70

Volvo doesn't just produce sedans.

Not only famous for its sedans, the Swedish car manufacturer Volvo also produces many renowned wagons. The Volvo V70 was first produced in 1996. Over 20 years of development, this model has gone through 3 generations and has always been highly rated for its safety.

Currently, the Volvo V70 has passed its peak and officially ended its production run in April 2016.

According to Thanh Nien newspaper.