Open99: A brand of affordable, safe, and high-quality taxis.

(Baonghean) - Taxis are an increasingly popular form of passenger transportation in many places, offering a wide range of options to suit different customer segments. In the Nghe An market, despite the presence of numerous established taxi companies, Open99 Taxi – a new brand with the motto of providing customers with an experience combining high technology, good quality, and affordability – is gradually demonstrating its potential to capture the market.

Open99 is a brand owned by Mai Linh Dong Do. Since May 1st, 2017, Open99 taxis have officially operated, running alongside Mai Linh in the Nghe An market. Both companies share a high standard of professionalism, not only transporting passengers to their destinations but also providing reliable service to build and establish a strong brand image in the minds of customers. However, to best serve the transportation needs of passengers, Open99 primarily focuses on the low-to-medium income segment.

The fleet of Open99 taxi company in Nghe An consists entirely of imported, brand-new vehicles. Photo: Thu Giang

Upon its debut in Nghe An, Open99 made a strong impression with its impressive fleet of over 50 vehicles, all brand-new imported cars from reputable global brands such as Toyota, Kia, and Hyundai. The most significant difference between Open99 and other taxi companies on the market is its pricing strategy, targeting the "average" customer segment. This allows those with average and below-average incomes to regularly use the service without worrying about their budget. Compared to other taxi companies operating in the area, Open99 offers the lowest prices and numerous outstanding benefits for customers. For example, passengers using a round-trip service of 40 km or more each way will receive a 70% discount on the return trip. Compared to the average starting fare of around 7,000 VND for a distance of 500-600m currently applied by many taxi companies, Open99 users only have to pay a starting fare of 5,000 VND for a distance of 400m if booking a Toyota Vios and 4,000 VND for a distance of 500m if booking a Hyundai i10. For people with moderate incomes who need to travel long distances or frequently use taxis, this will be a significant advantage, helping to save a considerable amount of money that can be used to cover other necessary expenses.

To achieve long-term and sustainable business growth, Open99 always sets high standards for driver recruitment. Our team of drivers, aged 18-50, are carefully selected, undergo thorough background checks, ensure good health, and receive comprehensive training to enhance professional ethics and meet ISO quality standards, aiming to provide the most satisfying experience for our customers.

Ms. Nguyen Tam Anh, residing in Truong Thi Ward (Vinh City), said: “I have used Open99 taxi services many times in Hanoi and have always been impressed by the eye-catching brand identity, the polite, attentive, and professional service style of the drivers, who are always cheerful, courteous, and never forget to help passengers with luggage or open doors both when getting in and out of the car. Now that I know Open99 taxis are available in Nghe An, with a commitment to ensuring the same quality as other taxi companies but at a lower price, I believe that it will soon become a favorite choice for many passengers, even winning over the most demanding customers.”

Open99's team of taxi drivers are well-trained and meet ISO quality standards. Photo: Thu Giang

Mr. Nguyen Huu Hoang, residing in Thanh Hung commune, Thanh Chuong district, shared his feelings after his first time using Open99 taxi service: “I have a very positive opinion of Open99 taxi. Not only is it more economical than other taxi companies operating in the area, but more importantly, it provides a comfortable and reassuring feeling while traveling. The cars are new, clean, and high-quality, so passengers don't feel tired after a long journey. It feels like traveling in your own car, very convenient and affordable for young families with moderate incomes. I will recommend the company's services to my relatives and friends whenever needed...”

Constantly seeking and striving to provide the best experience for its customers, Open99 Taxi will soon become one of the pioneering brands in applying high technology through a free ride-hailing application for customers on their smartphones. Mr. Ho Quang Hieu - Director of Open99 Nghe An Co., Ltd. affirmed: “This is another point that makes Open99 taxi different. We are currently in the process of completing the installation of necessary systems and equipment and conducting trial runs before officially launching in the next few months. At that time, with just a few simple steps on their mobile devices, customers can proactively book a ride according to their own time and plans, call the hotline anytime, anywhere without having to remember the number, and make simple and quick online payments, along with many continuous offers and promotions… We want to convey the message that Open99 taxi is constantly striving to become the most ideal companion on every passenger's journey in today's technological age.”

Thu Giang