VTV TV series in 2025: Explosive ratings and a breakthrough for purely Vietnamese scripts.
2025 marked a breakthrough for VTV's television dramas with impressive rating records, notably for purely Vietnamese-scripted works such as "The Boundary Line" and "One Millimeter Apart from You".
2025 marks a significant turning point for television dramas broadcast on Vietnam Television (VTV). Optimizing broadcast time slots combined with high-quality content from purely Vietnamese scripts has helped many works set new rating records, affirming the position and strong appeal of domestic films to audiences nationwide.
The strategy of changing time slots and its positive effects.
One of the strategic changes in 2025 is the adjustment of broadcast times on key channels. Specifically, the movie time slot on VTV3 is set from 8 PM to 9 PM, while on VTV1 it is from 9 PM to 9:30 PM. This adjustment has yielded noticeable results, leading to a significant increase in viewership on VTV3.
Data shows that current television viewers have a very high level of engagement. The majority of viewers watch each episode for the entire duration, including commercial breaks, and maintain a steady anticipation for subsequent episodes. The general trend on both VTV1 and VTV3 is that later series tend to be more successful than earlier ones, both in terms of total audience and average viewership.
Record-breaking success in political and crime dramas on VTV1.
On VTV1, there are films in the political and crime genres such asNo time,With you there, that place is peaceful.and especiallyboundary lineIt tends to attract a very large audience. After 58 episodes, which concluded at the end of January, the series...boundary lineIt secured the 8th position among the series broadcast during VTV's prime time slot and led in ratings on VTV1 channel.
On average, each episode is 30 minutes long.boundary lineThe series reached over 3.2 million viewers with an average viewing time of over 26 minutes, equivalent to 87% of its broadcast duration (including commercials). Notably, episodes 50 and 54 recorded record-breaking viewership, reaching 6 million and 7 million viewers respectively as the series entered its most dramatic phase.
The rise of purely Vietnamese scripts on VTV3
2025 also saw a surge in films about family and kinship on VTV3. A key highlight was the dominance of purely Vietnamese scripts over adaptations. Although two films purchased the rights to their original scripts from foreign countries...My father, the one who stayed.andThe wind blows across the blue sky.It set a record at the time of broadcast, but quickly relinquished the top spot to...1 millimeter away from meandOpposite family.
These impressive ratings not only demonstrate the increasingly high production capacity of the VTV team but also affirm the unwavering trust and affection of viewers for the prime time slot for Vietnamese dramas. The preference for purely Vietnamese scripts shows that audience tastes are strongly shifting towards relatable stories that deeply reflect Vietnamese life and culture.
