Practical gifts attract customers on October 20th

Fresh flowers seem to be an indispensable gift for holidays related to women. Therefore, on the days approaching the Vietnamese Women's Day, fresh flower shops display many beautiful flower designs with many different prices.

Ms. Ha, an employee of Xumi flower shop on Nguyen Van Cu street (Vinh city) said: "This year, the economy is difficult, so although purchasing power has increased compared to normal days, it is still weaker than in previous years. Most buyers choose bouquets and flower baskets with affordable prices, so the shop prepares a large number of flower bouquets priced from 300,000 VND. The price of flowers near the holiday has increased slightly compared to normal days, but the shop still tries to maintain stable prices to attract customers."

Forecasting a decrease in purchasing power due to the general economic difficulties, Ms. Mai Hien, owner of an imported fresh fruit shop on Nguyen Van Cu Street, only imports a limited amount of goods. And high-end flowers and fruits are only made when there is a pre-order.

“In previous years, up to this point, million-dollar orders were quite common, with flower baskets costing 1.2-1.5 million VND, fruit baskets costing 1-3 million VND… this year, these luxury orders are quite rare. Therefore, instead of importing expensive flowers, we import domestic flowers at affordable prices, targeting a general customer base,” said Ms. Mai Hien.

Accordingly, pots of lavender and domestic roses priced from 180,000 to 220,000 VND are very popular because of their reasonable price, fragrance, durability and uniqueness compared to fresh flowers in baskets. Therefore, the number of customers buying is quite large. "Yesterday alone, our two stores sold about 150 pots of lavender to agencies and units as gifts for women. The store also had to mobilize 3 more hourly employees to serve customers," Ms. Mai Hien shared.

With the tight economic situation, buyers tend to look for practical gifts that are more popular with women, such as cosmetics, fashion, and jewelry. Therefore, gift products are very popular these days.

Ms. Nguyen Thuy Chi, owner of an imported cosmetics shop on Nguyen Duc Canh Street, said: Consumers are shifting to buying useful gift products such as lipstick, powder, perfume, shampoo, etc. Although foreign goods are not cheap, they are highly practical and are favored by customers.

In addition, to best serve customers, we also try to hunt for discounted products, apply discount codes so that customers can buy products at the best price. During the week of Vietnamese Women's Day, store revenue increased by 50-70% compared to normal days.

At many fashion stores, the shopping atmosphere is quite bustling, not only because of the discount programs on October 20, but also because the weather is starting to get cold these days, increasing shopping demand.

On the occasion of October 20 this year, it is generally noted that the market for goods and services is diverse, rich and of good quality, and purchasing power, although slightly increased, is still less vibrant. In particular, affordable gift lines with practical usefulness are chosen by many people.

At this time, most stores selling handbags, shoes, fashion, perfumes, cosmetics, jewelry, etc. are running discount programs from 10 - 50% or even higher to stimulate consumption and accelerate sales in the last months of the year.