'Quynh the Doll' earns 3 billion VND in advertising revenue from each episode.
Immediately after resuming broadcasting, episodes 7 and 8 of "Quynh the Doll" achieved a record rating of 10%, with advertising rates for each 30-second commercial spot reaching 140 million VND. Thus, for each episode, VTV could earn approximately 3 billion VND from advertising revenue.
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| 'Quynh the Doll' is currently the hottest TV series. |
Having premiered in early July and abruptly paused after only six episodes, "Quynh the Doll" officially returned to VTV3 on September 3rd after a two-month hiatus. However, a clip of episode 7 had already garnered over 1 million views on the fan page. Information related to the series consistently receives a large number of likes and shares on the show's fan page and other social media platforms.
According to VietNamNet's sources, the first two episodes marking the return of this 18+ series achieved a rating of 10%, while other films airing in the same time slot usually only reach 6-7%, demonstrating the show's immense popularity. Furthermore, advertising rates specifically for this broadcast time slot have also been adjusted.
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| Advertising rates for "Quynh the Doll" |
According to announcement No. 110/2018 from the Television Advertising and Services Center (TVAD), updated on August 30th, the price for a 30-second advertising block before the broadcast of "Quynh the Doll" at 9:30 PM on Mondays and Tuesdays on VTV3 starting September 3rd is 130 million VND. If the advertisement is shown during the film, the price is increased to 140 million VND per 30 seconds.
Meanwhile, the price for advertising during the same time slot is only 90 million VND per 30-second commercial block. The Vietnamese drama "Rose Farm," airing at 8:45 PM on VTV1, only costs 75 million VND per 30-second commercial spot. Thus, it can be seen that "Quynh the Doll" has twice the advertising price of other typical films.
At this price, each episode of "Quynh the Doll" broadcast on VTV could generate approximately 3 billion VND in advertising revenue for about 10 minutes of commercials (not including banner ads).
"Quynh the Doll" still has 22 episodes left to air and is expected to gain popularity. The advertising rates for appearances in "Quynh the Doll" are also predicted to break the record of 220 million VND per 30-second advertising block achieved by "The Judge" a year ago.
