'Quynh Doll' earns 3 billion in advertising revenue from each episode broadcast
Immediately after re-airing, episodes 7 and 8 of "Quynh Doll" achieved a record rating of 10%, the advertising price for each 30-second ad spot was up to 140 million VND. Thus, with each episode aired, VTV can earn about 3 billion VND from advertising revenue.
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| 'Quynh Doll' is the hottest TV series right now. |
Aired in early July and abruptly stopped after only finishing episode 6, after a 2-month hiatus, "Quynh Doll" officially returned to VTV3 on September 3. However, before that, the clip of episode 7 had reached more than 1 million views on the fanpage. Information related to this film always receives a large number of likes and shares on the film's fanpage as well as on websites.
According to VietNamNet's source, the 2 episodes marking the return of this 18+ movie have reached a rating (audience measurement index) of up to 10%, while movies broadcast at the same time slot usually only reach 6-7%, which proves the popularity of the movie. In addition, the advertising price applied specifically during the broadcast time slot of this movie has also been adjusted.
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| Advertising price list of "Quynh doll" |
According to announcement No. 110/2018 of the TVAD Advertising and Television Services Center updated on August 30, before the broadcast time of "Quynh Doll" before 9:30 p.m. every Monday and Tuesday on VTV3 from September 3, the price for each 30-second advertising block is 130 million VND. If the advertisement is broadcast in the movie, the price is increased to 140 million VND for each 30 seconds.
Meanwhile, the price for advertising in the same time slot is only 90 million VND for each 30-second advertising block. Meanwhile, the Vietnamese film "Rose Farm" aired at 8:45 p.m. on VTV1 only costs 75 million VND for each 30-second advertising spot. Thus, it can be seen that the advertising price for "Quynh Doll" is twice as high as other normal films.
With this price, each episode of "Quynh Doll" broadcast on VTV can earn about 3 billion VND in advertising revenue for about 10 minutes of advertising (not including banner ads).
"Quynh Doll" has 22 more episodes yet to air and is expected to continue to increase in popularity. The price of advertisements appearing in "Quynh Doll" is also predicted to break the record of 220 million for each 30-second advertising block that "Nguoi Phan chan" achieved 1 year ago.
