The beauty of Nghe An women in 'ao dai week'
The 2025 “Ao Dai Week” in Nghe An took place with many meaningful activities, attracting the participation of thousands of women across the province. These activities contributed to honoring the value of Ao Dai and the beauty of Nghe An women in today's life.
Impressive start
When the song “Vietnamese Ao Dai” resounded in the middle of Vinh city’s walking street, Kha Thi Tho – a daughter of Xieng Huong village, Xa Luong commune, Tuong Duong district confidently walked in her traditional Ao Dai.
Kha Thi Tho - a girl born in 2004, a student at Nghe An University is one of the youngest girls participating in the program.“Graceful Vietnamese Ao Dai” and folk dance performance on Vinh city walking streettook place on the evening of March 1st.
If before, I was familiar with the Piêu scarf and the Com shirt - the costumes closely associated with the life and culture of the Thai people, then at the program, I was able to wear the Ao Dai - the symbol of Vietnamese beauty.
To me, this is not only a costume but also a connecting thread between ethnic groups in the S-shaped strip of land.
Kha Thi Tho - Xieng Huong village, Xa Luong commune, Tuong Duong district.
What is more special is that the program not only gathers young girls but also has the participation of many generations of women, even some members are over 70 years old.
For example, Mrs. Tran Thi Sam, born in 1954, in block 10, Cua Nam ward, Vinh city. At the age of 71, she still confidently performs folk dance performances with a bright smile.
“I didn’t think that at this age I would still be able to wear the traditional ao dai to dance with my sisters in such a meaningful program,” she shared. Not only does it bring joy to the elderly, for her, this is also a meaningful activity to preserve and continue traditional cultural values in modern life.
Paying close attention to the program from beginning to end, Ms. Nguyen Thi Quynh Hoa - Member of the Provincial Party Executive Committee, President of the Women's Union of Nghe An province, shared: "With the participation of more than 1,000 women, the program "Charming Vietnamese Ao Dai" and folk dance performance held for the first time on Vinh city's walking street is considered an impressive start for Nghe An in response to "Ao Dai Week" in 2025.
The program has ao dai collections with the themes "Pride of Vietnamese Ao Dai", "Spring Ao Dai" and performances with the themes "Fragrance and color of Vietnamese Ao Dai" and "Color of lotus of Nghe An". Through that, the charm and elegance of traditional Ao Dai is shown.
At the same time, it brings a breath of fresh air when there is creativity in design and performance to highlight the intersection between classic and modern. Each Ao Dai is a story, a unique nuance and touches the emotions of the audience.
According to statistics, in addition to the attention of thousands of audiences on the walking street, on online platforms, the program attracted more than 300 thousand views.
Spread the love of Ao Dai
In 2019, the Vietnam Women's Union initiated and coordinated with the Ministry of Culture, Sports and Tourism to organize events with the theme "Ao Dai - Vietnamese Cultural Heritage". Since then, Ao Dai Week has become an indispensable activity in the first week of March every year.
This year, the Nghe An Provincial Women's Union continues to mobilize women throughout the province to respond to "Ao Dai Week" in 2025 from March 1 to March 8. In the exciting atmosphere, in recent days, women's unions at all levels in the province have carried out many meaningful activities to spread the love for Ao Dai, contributing to promoting the cultural beauty of traditional national costumes.
Not only encouraging women to wear Ao Dai in important events, "Ao Dai Week" is also an opportunity for localities to organize many honoring programs, such as Ao Dai performance contests, art exchanges, and folk dance performances. For example, in Quy Hop and Do Luong districts, the program "Duong Dang Ao Dai Viet" and folk dance performances were deployed, attracting the participation of nearly 400 female cadres and members of the district's women's union. In the coastal town of Hoang Mai, all female cadres, civil servants, workers, union members, and women were encouraged to wear traditional Ao Dai in events and working days from March 1 to March 8, 2025.
In the remote district of Ky Son, 100% of the grassroots women's associations practiced and performed folk dances, many of which organized video clips to spread widely on social platforms. In Vinh city, there was also an exhibition of "past and present" ao dai to introduce the history of formation, development and popular applications of ao dai in Vietnamese social life. These activities attracted the participation of thousands of women across the province.
The activities in response to “Ao Dai Week” not only honor the beauty of traditional costumes, but also arouse pride and awareness of preserving cultural heritage in every woman.
When the Ao Dai appears more and more on the streets, in offices, schools or in everyday events, it will contribute to preserving national identity, and the connection between the past and the present in today's era.
Ms. Hoang Thi Thu Hien - Permanent Vice President of Nghe An Women's Union.
