Samsung launches Galaxy Z Fold 8 on July 22nd: A strategy to counter Apple's iPhone Fold.

Just hours after Google announced its plans, Samsung officially sent out invitations for its next major product launch event through a teaser video and press release. This summer's Galaxy Unpacked event promises to introduce new device formats, with analysts expecting it to be a preemptive move in anticipation of Apple's September launch event.

The next Galaxy Unpacked event will be held on July 22, 2026 at 3:00 PM Central European Time (corresponding to the evening of the same day in Vietnam) in London. The event will be live-streamed to a global audience. Interestingly, users can use the official introductory video to print their own invitations at home.

Galaxy Z Fold 8: Changing screen aspect ratio to compete with Apple.

Based on leaked information and teaser videos, the highlight of the event will be the next generation of foldable smartphones. Notably, the Galaxy Z Fold 8 is predicted to have an aspect ratio of approximately 16:9 on the outer screen and 4:3 when fully unfolded. This is considered a significant design change aimed at optimizing the display experience.

According to Bloomberg, Samsung's new design is believed to be a direct competitor to the foldable iPhone (possibly named iPhone Ultra) that Apple is expected to launch in September. Moving the launch date forward helps Samsung solidify its leading position in the foldable phone segment before its rival enters the market.

New device ecosystem and upward price trends

Besides the standard version, Samsung is likely to unveil a more premium variant, the Galaxy Z Fold 8 Ultra. For users who prefer a compact design, the Galaxy Z Flip 8 will also be available with hardware improvements. However, analytical reports indicate that the price of the new foldable phone series may increase across the board due to the cost of new components and technology.

Not just phones, the smart wearable device segment has also seen significant upgrades:

• Galaxy Watch Ultra 2:Featuring a new design language, focusing on durability and premium functionality.
• Galaxy Watch9:It comes with a variety of new strap options and improved health sensors.

Expectations from the technology market

Holding the event in London shows Samsung's desire to expand its influence in the European market. With the integration of advanced AI features and changes in industrial design, the Galaxy Z Fold 8 is not just a routine update but also a statement of the South Korean giant's technological capabilities in the face of pressure from Apple and Chinese manufacturers.

Users can now sign up for early access on Samsung's homepage to receive updates on pre-order offers as soon as the event ends on July 22nd.