Samsung launches the 48S95H OLED TV: 165Hz refresh rate and HDR10 Plus Advanced format.
Samsung's new 48-inch OLED TV boasts 4K resolution, a 165Hz refresh rate, and superior HDR10 Plus Advanced technology, promising to be a highlight at CES 2026.
Samsung has surprised everyone by revealing early information about its 48S95H OLED TV ahead of CES 2026. This is the 48-inch version of the high-end S95H series, designed to optimize the viewing experience in moderately sized spaces while maintaining top-of-the-line specifications.
A breakthrough in display specifications and new HDR technology.
The most notable highlight of the Samsung OLED 48S95H is the combination of sharp 4K resolution and a refresh rate of up to 165Hz. Upgrading the refresh rate from the standard 120Hz or 144Hz to 165Hz demonstrates Samsung's commitment to meeting the demanding needs of gamers and those who enjoy fast-moving content.
In addition, this TV model is also one of the first devices to support Samsung's new HDR10 Plus Advanced format. This technology is expected to deliver superior color reproduction and dynamic contrast compared to current HDR standards.
| Specifications | Detail |
|---|---|
| Screen size | 48 inches |
| Panel technology | OLED |
| Resolution | 4K |
| Scanning frequency | 165 Hz |
| HDR format | HDR10 Plus Advanced |
Integrating artificial intelligence and trends at CES 2026
According to initial information, the Samsung S95H series will be equipped with a range of integrated artificial intelligence (AI) features. AI algorithms are expected to deeply intervene in image and sound processing to optimize quality based on the user's real-world environment. However, the practical effectiveness of over-reliance on AI in image processing remains a subject of debate for those who prioritize original image quality.
The early reveal of the 48S95H shows Samsung's strategy to capture market share in the highly competitive small-screen OLED TV segment. The product is expected to be showcased in detail at Samsung's booth at the upcoming CES 2026 exhibition.
