Electronic tourist map for 4 provinces of North Central region is coming soon

(Baonghean.vn) - On the morning of April 27, in Ha Tinh City, the Project "Program for Developing Capacity for Environmentally and Socially Responsible Tourism" (EU-ESRT Project funded by the European Union) organized a workshop on "Supporting Destination Management in 4 North Central provinces".

Attending the workshop were representatives of functional departments of the General Department of Tourism, representatives of the EU-ESRT Project Management Board, representatives of the Departments of Culture, Sports and Tourism, and Tourism Promotion Centers in Thanh Hoa, Nghe An, Ha Tinh and Quang Binh.

The workshop was held to present the results and solicit comments on the recommendations of the expert group, and to discuss the direction of developing an action plan in the coming time to promote tourism product development, destination management, marketing and training.

Conference scene.

At the workshop, expert Robert Travers presented the initial research results on products, marketing, human resource development and key issues of responsible tourism. From there, the expert proposed activities: highlighting, protecting and investing in the unique features of the 4 provinces; addressing seasonality and product standards are prominent issues that need to be addressed, meeting the standards of competitive destinations, and having marketing opportunities if products and service standards are upgraded.

The beauty of Cua Lo beach. Photo: Sy Minh.

Experts also said they will help provinces identify and prioritize the strongest tourism products in the region as well as tourism product clusters, including routes linking priority products.

With this technical support, tourism in the North Central region will speak the language of the market to promote product clusters as attractive destinations, helping tourists perceive the destinations and plan their trips. As a result, these tourism routes will encourage tourists to stay longer, travel further and spend more.

From now until July 2016, the Project experts will closely coordinate and discuss with working groups and tour operators to unify product clusters in the region and regional sightseeing routes. In August 2016, the Project will hand over the Electronic Map of the region, which highlights product clusters and tourist routes in the 4 North Central provinces.

Wang Peng