Song Lam Nghe An officially has a new sponsor.
On the afternoon of July 3rd, the People's Committee of Nghe An province held a ceremony to announce the new sponsor of the Song Lam Nghe An Football Club.
Attending the ceremony were comrades: Hoang Nghia Hieu - Standing Deputy Secretary of the Provincial Party Committee, Chairman of the Provincial People's Council; Vo Trong Hai - Deputy Secretary of the Provincial Party Committee, Chairman of the Provincial People's Committee; along with members of the Provincial Party Committee, leaders of the Provincial People's Council, Provincial People's Committee and departments, boards and agencies.
Representing the business community were Mr. Truong Sy Ba - Chairman of the Board of Directors of Tan Long Group and representatives from Sao Vang Beer, Wine and Beverage Joint Stock Company (SAVABECO), the sponsor of Song Lam Nghe An Club.
The ceremony not only marked a change in the team's sponsor starting from the 2026/27 season but also demonstrated the province's determination to preserve and develop the rich football tradition of Nghe An province.
Affirming the determination to preserve the football brand of Nghe An province.
Speaking at the ceremony, Comrade Vo Trong Hai - Chairman of the Provincial People's Committee - affirmed that, after more than 40 years of formation and development, Song Lam Nghe An Club has become a source of pride for the people of Nghe An province, and one of the most traditional brands in Vietnamese football. It is also a cradle for training many generations of outstanding players for the national teams and Vietnamese youth football.
On behalf of the provincial leadership, the Chairman of the Provincial People's Committee acknowledged and sincerely thanked Tan Long Group for its contributions throughout its partnership with the football team.
The Chairman of the Provincial People's Committee emphasized that the support from Tan Long Group not only helped Song Lam Nghe An Club overcome a difficult period but also demonstrated the social responsibility, affection, and trust of the enterprise in Nghe An football.
“Song Lam Nghe An football has long been a cultural and sporting symbol of the province, a place that fosters the spirit of unity, the will to excel, and the aspiration for victory of generations of players and fans. Therefore, the support of the business community is extremely important, contributing to creating a solid foundation for the club to develop sustainably, professionally, and achieve even greater success in the future,” emphasized Comrade Vo Trong Hai.
At the ceremony, provincial leaders officially announced that Sao Vang Beer, Wine and Beverage Group Joint Stock Company has become the new sponsor of Song Lam Nghe An Club.
According to the Chairman of the Provincial People's Committee, SAVABECO's decision to partner with the team not only signifies financial resources but also demonstrates a strategic partnership between the enterprise and the locality in sports development as well as socio-economic development.
To create a long-term development foundation for the team, the Chairman of the Provincial People's Committee assigned the Department of Culture, Sports and Tourism to take the lead in advising on solutions to improve the quality of the Club's activities towards professionalism; continue to invest heavily in youth football training; and at the same time promote the team's image in conjunction with the sponsor's brand and Nghe An province.
In addition, the Department of Finance is tasked with researching mechanisms to support funding for youth football training during the 2027-2030 period; SAVABECO is urged to promptly streamline its management structure, receive facilities and personnel from Tan Long Group, and finalize its squad in preparation for the 2026/27 season.
To the coaching staff and players, the Chairman of the Provincial People's Committee requested them to continue to uphold the spirit of unity, strive in training and competition for the honor of Song Lam Nghe An, and live up to the expectations of the provincial leaders, businesses, and fans.
SAVABECO is committed to a long-term partnership with Song Lam Nghe An.
Representing the new sponsor, Mr. Tran Quang Thuong - Deputy General Director of Sao Vang Beer, Wine and Beverage Group Joint Stock Company, and the new Chairman of Song Lam Nghe An Club, said that partnering with the team is an honor but also a great responsibility.
“Managing and supporting a club with a tradition of over 40 years like Song Lam Nghe An is an honor but also a very heavy responsibility. We understand that Song Lam Nghe An football has deeply ingrained itself in the consciousness of many generations of people in Nghe An province, so we are always aware that we must strive our best to preserve and promote that value,” Mr. Tran Quang Thuong shared.
The sponsor's representative also emphasized that for Song Lam Nghe An to develop sustainably, it cannot rely solely on one enterprise but requires the support of provincial leaders, departments, fans, coaching staff, and players.
Representatives of Sao Vang Beer, Wine and Beverage Group Joint Stock Company officially assumed the role of partner with Song Lam Nghe An Football Club from July 1, 2026, and committed to dedicating all their passion, responsibility, and resources to working with Nghe An province to build a team that is increasingly developed, worthy of the traditions and expectations of Nghe An fans.
This is seen as a milestone marking the beginning of a new chapter, with the expectation that Song Lam Nghe An will gradually regain its position as one of the leading teams in Vietnamese football.
