Ghost month haunts the auto business world?
The seventh lunar month - the low season for car sales - is almost only found in Vietnam if compared to other Southeast Asian countries.
For many car dealers in our country, the 7th lunar month is almost a "sit-down" month. Many people avoid buying or even selling cars in the 7th lunar month for a reason that dates back to the time when...there were no cars: The elders often called this month the "Ngau" or "Haunted" month, which means bad luck and that no one should do anything, big or small. At best, they can buy a car from someone who is in dire need of money, or they can also sell one to someone who is in dire need.
Used car buyers "avoid", new car buyers "avoid".For example, the Vios model is almost always at the top of the list of best-selling cars, yet according to statisticsIn July 2016 (lunar June), the number of cars sold was about 1,000, but in August 2016 (lunar July), sales dropped to only about 400 cars delivered.
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Most Vietnamese people tend to avoid buying cars during the 7th lunar month. |
There is no scientific evidence to support the bad luck of buying and selling cars in the 7th lunar month. Many cases of buying cars in other months of the year can still have problems, but if the same problems occur with cars bought and sold in the 7th lunar month, it is definitely because of buying the car in the "Ngau" month.
One of the three most important things for Vietnamese people is "Buying a buffalo, getting married, building a house" and according to that concept, buying a car is like buying a buffalo. It is a big event, so many people have the mentality of avoiding it for the sake of safety. Many people try to buy a car earlier or wait another month 'to get through July'.
However, in reality, many people do not pay attention to that unscientific notion and still go to car companies because they may get discounts during the 7th lunar month./.
According to VNE
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