Vinamilk brand is valued at over $2.4 billion.

Vinamilk - Vietnam's billion-dollar brand.

In 2016, Forbes Vietnam first published its list of "Top 50 Most Valuable Brands in Vietnam," at which time Vinamilk's brand value reached over $1.5 billion. Since then, along with its growth in scale, Vinamilk's brand value has continuously increased over the years and consistently ranked among the top most valuable brands in Vietnam. In 2020, despite facing significant economic fluctuations due to the Covid-19 pandemic, Vinamilk's brand value increased by an additional $200 million compared to 2019, reaching over $2.4 billion.

Vinamilk's brand value, as assessed by Forbes Vietnam from 2016 to 2020.

Forbes Vietnam compiles this list using the same evaluation methodology as Forbes (USA), calculating the brand's contribution to the business performance of the company. The most valuable brands are those that achieve high revenue levels in industries where the brand plays a leading role. Data collection for businesses is based on the companies' financial reports.

In addition, Vinamilk is also the only nutrition company present inRanking of the 50 Best Listed Companies in VietnamRecently announced by Forbes Vietnam, the list of 50 leading brands and 50 best listed companies in Vietnam are two of Forbes Vietnam's most prestigious and anticipated annual rankings, based on the criteria and evaluation methods of Forbes global. Vinamilk's inclusion in both rankings demonstrates its increasingly strong position in terms of both brand recognition and business performance.

Stable growth comes from brand reputation.

2020 was a challenging year with the ongoing impact of the Covid-19 pandemic. However, thanks to its strong potential and appropriate strategic business adaptation, Vinamilk still showed stable growth in all key indicators of its production and business results.

According to Vinamilk's latest financial report published at the end of Q2 2020, for the first six months of the year, domestic net revenue reached VND 25,456 billion and direct exports reached VND 2,451 billion, representing growth rates of 7.7% and 7.3% respectively compared to the same period last year. Thus, despite the strong impact of the Covid-19 pandemic in the first six months of 2020, Vinamilk's consolidated net revenue currently stands at VND 29,648 billion, an increase of 6.7% compared to the same period in 2019 and achieving 50% of the annual plan.

Vinamilk currently leads the domestic market in both liquid milk and infant formula.

Notably, Vinamilk's revenue from both domestic and export markets in Q2 2020 showed double-digit growth compared to Q1 2020. Specifically, the export segment directly contributed VND 1,370 billion to net revenue, an increase of 26.8% compared to Q1 2020, accounting for 9% of consolidated net revenue. Domestic business operations recorded net revenue of VND 13,364 billion, an increase of 10.5% compared to Q1 2020 and accounting for 86% of consolidated net revenue.

Although a brand is an intangible asset, it makes a significant contribution to a company's operations. Vinamilk currently has over 220 product types, meeting all nutritional needs of Vietnamese consumers, from children and the elderly to teenagers and the whole family.

Modern production technology at Vinamilk's 13 factories nationwide helps deliver high-quality products to consumers.

The continuous launch of new nutritional products, incorporating advanced global trends such as organic farming, has helped Vinamilk gain the trust of consumers both domestically and internationally. Beyond its multi-billion dollar value,Vinamilk has also been the most popular brand among Vietnamese consumers for eight consecutive years.According to the "Brand Footprint" report by Worldpanel, a division of Kantar*.

Over the past period, in addition to affirming its brand position in the domestic market, Vinamilk has taken many steps to build a foothold for Vietnamese dairy brands in the global market through trade promotion activities and actively promoting exports to many countries such as China, South Korea, Japan, and the Southeast Asian region. To date, Vinamilk has exported products to 54 countries and territories with a total export value of over 2.2 billion USD.