Vinamilk brand is valued at more than 2.4 billion USD

Vinamilk - Vietnam's billion dollar brand

In 2016, Forbes Vietnam first published the list of "Top 50 Most Valuable Brands in Vietnam", at that time, Vinamilk's brand value reached more than 1.5 billion USD. Since then, along with the growth in scale, Vinamilk's brand value has continuously increased over the years and is always in the leading positions of the Top Most Valuable Brands in Vietnam. In 2020, despite facing major economic fluctuations due to the Covid-19 pandemic, Vinamilk's brand was still valued at an increase of 200 million USD compared to 2019, reaching a milestone of more than 2.4 billion USD.

Vinamilk brand value according to Forbes Vietnam assessment from 2016 to 2020.

Forbes Vietnam compiles this list using the evaluation method of Forbes (USA), calculating the role of brand contribution to the business performance of enterprises. The most valuable brands are those that achieve large revenues in industries where the brand plays a leading role. The data collection of enterprises will be based on the financial reports of the companies.

In addition, Vinamilk is also the only nutrition company present inRanking of 50 best listed companies in VietnamRecently announced by Forbes Vietnam. The list of 50 leading brands and 50 best listed companies in Vietnam are two of the most prestigious and anticipated rankings of Forbes Vietnam every year, based on the criteria and evaluation methods of Forbes globally. Being present in both rankings shows Vinamilk's increasingly solid position in terms of both brand and business performance.

Steady growth comes from brand reputation

2020 is a challenging year with the impact of the Covid-19 pandemic still raging. However, thanks to its potential and appropriate adaptation of business strategy, Vinamilk still shows stable growth in all key indicators of production and business results.

According to the latest financial report released by Vinamilk at the end of the second quarter of 2020, in the first 6 months of the year, domestic net revenue reached VND 25,456 billion and direct export reached VND 2,451 billion, corresponding to growth rates of 7.7% and 7.3% respectively over the same period last year. Thus, despite the strong impacts of the Covid-19 pandemic in the first 6 months of 2020, Vinamilk's consolidated net revenue currently reached VND 29,648 billion, up 6.7% over the same period in 2019 and completing 50% of the yearly plan.

Vinamilk is currently leading the domestic market in both liquid milk and powdered milk for children.

Notably, Vinamilk's revenue from both domestic and export markets in the second quarter of 2020 increased by double digits compared to the first quarter of 2020. Specifically, the export segment directly contributed to net revenue of VND 1,370 billion, up 26.8% compared to the first quarter of 2020, accounting for 9% of consolidated net revenue. Domestic business activities recorded net revenue of VND 13,364 billion, up 10.5% compared to the first quarter of 2020 and accounting for 86% of consolidated net revenue.

Although the brand is an intangible asset, it contributes greatly to the business operations. Vinamilk currently has more than 220 types of products, meeting all nutritional needs of Vietnamese consumers from children, the elderly, teenagers, or the whole family...

Modern production technology at Vinamilk's system of 13 factories nationwide helps provide quality products to consumers.

Continuously launching new nutritional products, updating advanced trends in the world such as Organic has helped Vinamilk gain the trust of domestic and foreign consumers. Not only worth billions of dollars,Vinamilk is also the brand most chosen by Vietnamese consumers for 8 consecutive years.according to Kantar's Worldpanel “Brand Footprint” report*.

In recent times, in addition to affirming its brand position in the domestic market, Vinamilk has taken many steps to build a position for the Vietnamese milk brand in the world market through trade promotion activities and actively promoting exports in many countries such as China, Korea, Japan, Southeast Asia... Up to now, Vinamilk has exported products to 54 countries and territories with a total turnover of more than 2.2 billion USD.