The Saigon Beer lucky money hunting trend is spreading everywhere: The joy of "celebrating Tet in a grand way" is realized in an extremely unique manner.
The trend of hunting for lucky money envelopes from Saigon Beer has spread widely throughout the recent Tet holiday season, from offline sales points to online spaces. Not only did it offer valuable gifts, but this activity also became a unique way for the community to connect and realize the spirit of "celebrating Tet in a grand way" during the first days of Spring.
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The first days of the new year are a time when Vietnamese people often have the habit of buying items that symbolize good fortune as a way to "manifest" good things for the whole year. Red, representing prosperity, and yellow, representing wealth, are always the main colors in the Tet shopping baskets of housewives and modern young people.
At a large supermarket in Nghe An, Ms. Minh Anh (34 years old, office worker) shared:"Tunmarketablewhich oneMy family also prioritizes buying it.OhcoloroDelaLucky. ThaThis year's Saigon Lager beer crate competitionunmarketableaccountunmarketableDmotherp, blueoharmony raThat's exactly what I wanted.sir/ma'amI heard there's something inside too.eScratch and win a letterliveng lOhSo I bought three boxes.Yesa has good beer to offer guests, vYesa has a mechanismoiwineOhcloWhat else is there for c? ba"
Not only Ms. Minh Anh, but throughout this year's Lunar New Year season, the trend of "hunting" for limited edition Saigon Lager beer cans has been heating up every day. The highlight that makes this collection a "hot item" lies in its "Tet-themed" design, with each beer can representing a warm invitation such as "Cheers!", "Sing a Song!"... In addition, each case of beer also contains lucky scratch cards, jokingly referred to by the community as "lucky money from Saigon Beer".
During the recent Lunar New Year season, the "Receive Millions of Lucky Money, Celebrate the New Year in Style" program attracted attention thanks to its appealing prize structure, featuring thousands of phone top-up cards and cash prizes up to 20 million VND. For many, winning a prize not only holds material value but also serves as a sign of good fortune for the new year.
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While the "lucky money hunt" was bustling at retail outlets, the trend was equally vibrant online. Saigon Beer's "Celebrate Tet in Style" message quickly resonated with the community, especially with the enthusiastic participation of KOLs and popular content creators.
Familiar names like My Tạo, Vĩnh Thích Ăn Ngon, and Rảnh Thị,... didn't hesitate to share their exciting "opening the beer and receiving lucky money" moments. However, not only did they express their delight with the new packaging, these KOLs also revealed another "secret" to receiving lucky money from Bia Saigon - participating in the online activity "Create an Invitation, Celebrate a Big Tet" on the Zalo platform.
Specifically, users simply need to access Bia Saigon's Zalo OA page, upload a personal photo, and AI technology will create an image of the player wearing a traditional Vietnamese Tet dress (áo dài) along with a personalized invitation. Notably, these invitations are inspired by the limited edition set of 8 Bia Saigon Lager cans. After creating the invitation, players share it with friends and family to spread the Tet spirit together.
Hoang Yen (22 years old, Hue) shared:"LuOht TikTok thaMr. Vinh reviews the methodsir/ma'amoluhsilentuhi on Zalo cincubateSaigon Beer is so good, that's why I...ughalways. BatotaluhIt's available right away.am image maao daiosuper cuteepost msir/ma'amsocietyoI heard there's still a chance...oI won an iPhone.17 Pro nwomana. I have alreadyincubatechergroup bsir/ma'amn friends to play together, dbloatedEveryone is enthusiastic.bloatedng".
Mr. Tuan Hung (40 years old, Quang Binh) commented:"I'm working far away from home, gughmeaexamsystemptsir/ma'amotYesprogram for bommother liveMy grandparents like to go back to their hometown.ắm because there is luhsilentuhi meaning. Nhuhsimple gameplayhern that mOhI'm here.motherI joined in too, and even posted it on Facebook to show off to my friends.sir/ma'amn friends".
From online to in-person, Bia Saigon is gradually realizing its message of community engagement to "celebrate Tet grandly." The joy of winning prizes is just the beginning; it is the moments of sharing and the smiles shared while "hunting for lucky money" that truly make Tet grand most meaningful.
