Live broadcast of the closing ceremony of the 2026 Spring Fair on VTV1: A cultural and commercial highlight of Vietnam.
The closing ceremony of the Spring Fair 2026 took place at 8:00 PM on February 13th at the Vietnam Exhibition Center, marking a resounding success with over 500,000 visitors.
The closing ceremony of the 2026 Spring Fair will be broadcast live at 8:00 PM today (February 13th) on VTV1. The event, held at the Vietnam Exhibition Center – the largest exhibition complex in Southeast Asia – marks the end of a series of 12 vibrant spring festivals, connecting the finest regional products and national culture.
A convergence of cultural excellence and renowned artists.
The closing ceremony was not only a summary event but also a grand musical event bringing together leading artists. Notably, the program featured the cast of the Táo Quân (Vietnamese New Year's Eve comedy show) along with artists such as People's Artist Tự Long, Meritorious Artist Quang Thắng, and Artist Vân Dung. In addition, there were performances by singers Trọng Tấn, Hòa Minzy, Trang Pháp, ST Sơn Thạch, and Double 2T.
Notably, the program also featured the presence of Deputy Prime Minister Bui Thanh Son and People's Artist Xuan Bac at the dress rehearsal, affirming the importance of the event in promoting the national brand.
In addition, cultural and artistic programs are considered the "soul" of this year's fair. The integration of folk performance spaces, presentations of intangible cultural heritage, and experiential activities such as making banh chung (traditional Vietnamese rice cakes) and sculpting to he (traditional Vietnamese figurines) has created a strong traditional Tet atmosphere, enhancing the value of regional specialty products.
Impressive results in terms of revenue and visitor numbers.
According to the Ministry of Industry and Trade, the Spring Fair 2026 achieved results exceeding expectations. After the first 10 days, the event attracted approximately 500,000 visitors and shoppers. Notably, the fair also welcomed numerous international delegations from India, the Philippines, Belgium, South Korea, Japan, and China seeking business cooperation opportunities.
Economically, it is estimated that up to 75% of participating units achieved breakthrough revenue growth, notably localities such as Hanoi, Ca Mau, and Lao Cai. Media coverage also reached record numbers with nearly 3,000 news articles and over 600 social media posts, totaling approximately 15 million views. These results not only affirm the production capacity of these localities but also ignite pride in Vietnamese products among the people.
