VTVcab and Charm Group strategic cooperation: Target 100 billion VND
VTVcab and Charm Group officially signed a comprehensive cooperation agreement, combining strengths in media, content, insurance and cross-selling products, aiming for a revenue target of 100 billion VND in the first year.
Multi-industry ecosystem resonance
On October 31 in Hanoi, Vietnam Cable Television (VTVcab) and Charm Group officially signed a comprehensive strategic cooperation contract. This event opens a period of extensive cooperation, combining the strengths of both parties in the fields of communication, advertising, content production, insurance and cross-selling of products.
According to the agreement, VTVcab and Charm Group will cooperate to develop more strongly in the fields of media, advertising and insurance. This is also the foundation for both sides to develop joint content production and communication programs, contributing to enhancing the brand value of both.
With strengths in diverse business fields, Charm Group will expand its service ecosystem, providing modern communication solutions and insurance products, creating a solid foundation to serve the community and customers.
Shared vision and breakthrough expectations
Speaking at the ceremony, Mr. Bui Huy Nam, General Director of VTVcab, shared: "VTVcab owns a strong ecosystem in terms of content, platform, technology and audience. We believe that with VTVcab's strengths combined with Charm Group's ecosystem, it will not only open up new opportunities to develop diverse products and services, contributing to the sustainable development of the two brands, but also positively contribute to the overall development of the community."
On the partner side, Ms. Lieu Thi Phuong, General Director of Charm Group, said: "Charm Group, with multi-industry fields from real estate, jewelry, trade services - agricultural products and food to health care, is always looking for strategic partners. We see in VTVcab the similarity in vision and aspiration to reach far. This resonance not only helps us optimize communication activities, but also creates the most classy and convenient products and services to serve the community."
Detailed plan and revenue target
The joint projects between VTVcab and Charm Group are expected to create value-added products and services for consumers, including innovative media programs, comprehensive insurance packages and practical community activities. Expanding the advertising network, content production and cross-selling products will strengthen the connection between businesses and customers, creating an effective and sustainable business environment.
The two sides have developed a detailed plan and will implement it immediately after the signing ceremony. The revenue target for the first year of this cooperation is set at 100 billion VND and is expected to grow strongly in the following years.
