VTVcab and Charm Group enter into a strategic partnership: Aiming for 100 billion VND.
VTVcab and Charm Group have officially signed a comprehensive cooperation agreement, combining their strengths in media, content, insurance, and cross-selling products, aiming for a revenue target of 100 billion VND in the first year.
Multidisciplinary ecosystem synergy
On October 31st in Hanoi, Vietnam Cable Television (VTVcab) and Charm Group officially signed a comprehensive strategic cooperation agreement. This event marks the beginning of a phase of extensive cooperation, leveraging the strengths of both parties in the fields of media, advertising, content production, insurance, and cross-selling products.
According to the agreement, VTVcab and Charm Group will cooperate to further develop in the fields of media, advertising, and insurance. This will also serve as a foundation for both parties to develop joint content and media production programs, contributing to enhancing the brand value of both.
With its strengths in diverse business areas, Charm Group will expand its service ecosystem, providing modern communication solutions and insurance products, creating a solid foundation to serve the community and customers.
Shared vision and breakthrough expectations
Speaking at the ceremony, Mr. Bui Huy Nam, General Director of VTVcab, shared: "VTVcab possesses a strong ecosystem in terms of content, platform, technology, and audience. We believe that with VTVcab's strengths combined with Charm Group's ecosystem, we will not only open up new opportunities to develop diverse products and services, contributing to the sustainable development of both brands, but also make a positive contribution to the overall development of the community."
On the partner side, Ms. Lieu Thi Phuong, General Director of Charm Group, said: "Charm Group, with its diverse business areas ranging from real estate, jewelry, trade and services - agricultural products and food to healthcare, is always seeking strategic partners. We see in VTVcab a similarity in vision and aspiration to reach further. This synergy not only helps us optimize our communication activities but also creates the most sophisticated and convenient products and services to serve the community."
Detailed plan and revenue targets
Joint projects between VTVcab and Charm Group are expected to create value-added products and services for consumers, including innovative media programs, comprehensive insurance packages, and practical community activities. Expanding the advertising network, content production, and cross-selling of products will strengthen the connection between businesses and customers, creating an efficient and sustainable business environment.
Both sides have developed a detailed plan and will implement it immediately after the signing ceremony. The revenue target for the first year of this cooperation is set at 100 billion VND and is expected to grow strongly in subsequent years.
