Zenith EV: The dream electric crossover model sketched out using Big Data.
Insurance company Confused.com has just unveiled Zenith, a concept electric car designed based on search data from millions of global users between 2020 and 2024.
Zenith is a unique concept electric car, the result of an experiment conducted by the British insurance company Confused.com. Instead of relying solely on the designers' vision, Zenith was created by synthesizing features and specifications from over 600 of the most sought-after car models over the past four years. This clearly demonstrates the real-world trends and tastes of consumers regarding future transportation options.
The electric crossover design is inspired by popular car models.
With SUVs consistently leading global sales, it's inevitable that the Zenith would resemble a mid-size electric crossover. Its design is a fusion of elements from major brands such as Range Rover, Honda Civic, Toyota Camry, Ford Mustang, and BMW X1. Notably, the LED lighting system spanning the entire width of the front and rear strongly evokes the style of the Tesla Model Y.
The chosen car model features a predominantly black color scheme. According to data analysis, black is the most searched color with over 24,000 searches per month. Meanwhile, white ranks second with nearly 10,000 searches, and red receives approximately 3,310 searches per month.
Specifications optimized to meet the preferences of the majority.
Based on compiled data, the Zenith boasts ideal dimensions for a five-seater family car with two rows of seats. The detailed specifications reflect a balance between aesthetics and practical usable space:
| Parameter | Value |
|---|---|
| Length | 4,699 mm |
| Width | 1,880 mm |
| Height | 1,590 mm |
| Wheelbase | 2,822 mm |
| Luggage capacity (theoretical) | 442 liters |
| Maximum speed (assumed) | 208 km/h |
The vehicle's performance is calculated by averaging the top speeds of the most popular models in search results. The figure of 208 km/h is considered suitable for practical driving needs in many markets.
A combination of pragmatism and market trends.
According to Confused.com, the Zenith is a perfect blend of style, performance, and practicality – core elements that consumers expect from a dream car. However, it's worth noting that, being created from mass data, the Zenith has a rather neutral appearance, bearing many similarities to popular crossover models currently on the market.
Although it was merely a creative Big Data experiment, Zenith provided insight into the real needs of car buyers: a mid-size electric crossover with a modern yet understated design, coupled with stable performance and traditional colors.
