10 tips to sell online like hotcakes

(Baonghean.vn) - Selling is an art. Selling online has its own unique characteristics. Whoever is more agile, grasps the methods and tricks will do business more effectively.

The information below will add to your list of tips to help you be more successful in online sales.

1. Sales attitude

Always be enthusiastic and cheerful, you can even joke to create friendliness and comfort for "customers" of all ages.

Negotiate price firmly but gently, don't rush! Sometimes you will spend a lot of time with a customer, but never be annoyed or impatient. Be comfortable, if the customer is not currently deciding to buy, that's okay, they may be a potential customer in the future.

2. "Zone" the customer

Your store sells online, so delivering the goods that customers have purchased to the right address is something that customers pay a lot of attention to. The more people you find near where you live, the higher the chance that they will buy from you. "Narrowing down" is completely easy, and when you have a list of customers nearby, you will easily connect with customers who are further away.

3. Attract customers by raising the price of one option

This is a popular online sales method that many famous brands are applying in their sales strategies.

How to do it: Create a few different promotional combos, and among these packages, focus on highlighting one product combo you want to target. This will help attract customers' attention because they see it as a better deal than the other combos.

4. Apply the magic number 9

Go to supermarkets, stores or clothing shops, you will see that many products have prices ending in the number 9. Does this pricing help sell more online? Almost everyone will understand that there is no big difference in price between a product priced at 60,000 VND and a product priced at 59,000 VND.

According to studies conducted at the University of Chicago and MIT, prices ending in the number 9 helped shops sell 24% more products than products with round prices placed next to them.

5. Illusion of luxury

If you travel and stay at a 5-star hotel, how much would you be willing to pay for a bottle of beer sold in the hotel even though it would only cost 10k if you bought it at a store? Of course, a bottle of beer in a hotel will always be much more expensive than a bottle of beer in a store even though it is the same in quality.

If you produce the same type of cake but you package them in two different boxes, the more beautiful box will definitely sell for a higher price and sell out faster.

Advice for business people: You should invest in a sales website as well as focus on product packaging so that it looks luxurious and creates the feeling of an expensive product, you will sell it at a higher price.

6. The art of price contrast

It’s simple! If you want to sell a shirt for 600K, put it next to other shirts priced at 700K, 1,200K. At this point, customers will not feel that 600K for a shirt is not too expensive.

7. Comparison method

When selling a familiar product, it is difficult to raise the price higher than other stores, because customers can recognize and compare the product prices. But if you change the product name and the shopping experience, customers will not be able to compare prices, making it easier for them to accept the purchase.

On the other hand, if you are selling a product at a lower price than other stores, find ways to compare your product with similar products; this will help customers recognize the product and find you.

8. Rule of 100

If you want to sell online, you need to remember the 100 rule, a method that many stores and supermarkets are applying. The rule is as follows:

For low-priced products (under 100K), discounting in the form of a percentage will stimulate customers more. For example, a 100k T-shirt, a 30% discount will be more impressive than a 27k discount, while in essence there is no difference.

For high-priced products (over 1 million), discounting in the form of a dollar amount will be more impressive. For example, a washing machine priced at 15 million VND, a discount of 3 million will be more attractive than a 20% discount, even though the amount is clearly the same.

9. Celebrate special days creatively

You have to be creative when it comes to celebrating holidays and special days. How can you celebrate special days in a way that inspires and engages people? Think about and create an image of your product or service associated with something new related to that holiday, and you will see immediate results.

10. Write a sharing blog.

Sharing the benefits and secrets surrounding the product is something you need to do. Not only take advantage of forums to promote information about your products/services, but you also need to have a blog related to your products/services.

Writing blogs that are informative, educational, and how-to not only informs your customers but also helps your website rank higher in search engines.

Customers read and find it useful, through social networks, your blog information will spread strongly.

Ngoc Anh

(Synthetic)