TH Group's 3 yogurt product lines were honored at the Global Brand Awards 2025

International recognition for products “for community health”

TH Group's 3 yogurt product lines were honored, including: Excellence in Dairy Innovation - Excellent products in innovation in the Dairy industry (TH true YOGURT TOPCUP); Excellence in Gut Health Solutions - Excellence in Gut Health Solutions (TH true YOGURT Probiotics); Best Natural Dairy Product - Best Natural Dairy Product (TH true YOGURT). Labor Hero Thai Huong - Founder and Chairman of the TH Group Strategy Council was also awarded the title of Outstanding Sustainable Development Leader. This milestone marks the international community's recognition of the products "for public health"which TH Group has always steadfastly pursued under the guidance and leadership of Vietnam's Heroine of Labor.

Global Brands Awards is a prestigious award system founded by Global Brands Magazine in 2013 in collaboration with international data analysis and independent brand evaluation companies. Up to now, 18,000 companies and brands have been evaluated and researched by this organization, to annually shortlist and nominate the best individuals and brands in the fields of finance, technology, services, etc. All annual nominations of Global Brands Awards go through a serious 6-step evaluation process, and the annual award ceremony is solemnly held in prominent locations around the world, an event that the business community is looking forward to.

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Mr. Arthur Solomon, research consultant and market analyst of Global Brands Magazine, said: “The “Excellence in Dairy Innovation” award often honors breakthroughs in product development, technology application, consumer convenience, sustainability and the ability to differentiate in the market.

According to the assessment of the appraisal council, TH Group is expanding its influence regionally and globally. This assessment is based on a number of core advantages in terms of clear brand identity, leadership in sustainable development, quality and innovation, and global recognition. With strategic orientation and value-based approach, TH is gradually realizing its goal of becoming a representative of the Vietnamese dairy industry, while contributing to shaping the future of sustainable agriculture in the region.

Outstanding and different mark

Of the three products receiving this award, TH true YOGURT TOPCUP stands out thanks to its combination of nutritional science, innovative packaging design and convenient features. The unique 2-compartment design offers a fresh, versatile yogurt experience — meeting the needs of modern consumers who value health, quality and convenience. The product also reflects TH’s broader commitment to natural ingredients and sustainable sourcing, which is completely in line withglobal trendtoday and the values ​​that the jury values; TH true YOGURT Probiotics made its mark in the “Health Solution” category thanks to its scientifically proven formula, clean ingredients and commitment to clinically proven digestive benefits. The product’s standout feature is the combination of proven probiotic strains with TH’s commitment to using fresh, natural milk, without additives or preservatives. The best natural milk product (TH true YOGURT) was awarded based on comprehensive factors – combining health science, product purity and consumer trust – factors that clearly impressed the jury.

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This is proof that a Vietnamese brand can compete with both innovation and integrity, even in a competitive category with many global names.

Mr. Arthur Solomon, research consultant and market analyst of Global Brands Magazine

Known as a pioneering Vietnamese enterprise in applying high technology to dairy farming and milk processing, in recent times, TH has actively innovated and created, bringing many new lines of fresh milk and beverage products to meet the diverse needs of consumers, from women to young users, the elderly and families. TH's goal is to become a world-leading "nutrition expert".

According to the Survey Report of the "11th Global Brand Footprint" Project by Kantar Group (UK), TH Group has made a leap forward on the consumer goods brand map in 2022-2023. As a brand with double-digit growth each year, TH has continuously been in the Top of brands and products favored by consumers for many consecutive years. After 15 years of operation, TH Group is now firmly in the leading position in the urban retail market in the fresh milk segment with more than 51.9% market share. Total consumer awareness of the brand is 100%.

In the Vietnam Brand Footprint 2024 report, Kantar Worldpanel Vietnam announced the annual ranking of the most chosen brands in the fast-moving consumer goods (FMCG) industry, in which the fresh milk brand TH true MILK continues to receive support and trust from consumers when maintaining its position in the Top most chosen milk and dairy product brands. According to this report, the growth rate of the "consumer reach index" (CRP) of the TH brand in 2023 compared to 2022 in urban areas is quite impressive with an increase of 12.2%, while the growth rate of CRP of TH in rural areas, where there are up to 18 million households, is even more impressive - an increase of 24.2%. Thus, the CRP growth rate ofTH brandis the highest in the Top 5 most chosen milk and dairy product brands.

The birth of TH has also helped develop the domestic dairy farming industry, the number of dairy cows has increased rapidly, contributing to increasing the rate.fresh milk, and at the same time reduce the proportion of liquid milk processed from reconstituted powdered milk in the Vietnamese market (from 92% in 2008 - when TH first entered the market - to 45.6% in 2021; 39.3% in 2022; 34.8% in 2023 and 32.3% in 2024). This proportion is forecast to continue to decrease in the coming years.

Currently, TH Group's international projects are making remarkable marks. Especially in the Russian market, on May 11, TH Group officially put into operation the TH Fresh Milk Processing Plant in Kaluga, Russian Federation. The inauguration ceremony of the TH Fresh Milk Processing Plant in Kaluga took place in a meaningful context and time: Vietnam and the Russian Federation celebrated the 75th anniversary of establishing diplomatic relations, strengthening political trust.