4 'valuable' statements from the owner of the bun cha restaurant that welcomed Obama

Among the myriad of Vietnamese dishes, President Obama chose Bun Cha. Among the myriad of restaurants from affordable to luxurious, President Obama chose Bun Cha Huong Lien. This choice may have come from many strict criteria of the delegation accompanying President Obama during his visit to Vietnam, but from the perspective of analyzing the statements of the owner of Bun Cha Huong Lien, valuable lessons can be drawn.

1. How do you position yourself?

In the joy of welcoming US President Obama to eat, the restaurant owner shared: "As soon as he entered, he spoke English and the interpreter translated that the President said he knew my restaurant was the most famous here so he chose to come eat."

Pay close attention to the phrase “my restaurant is the most famous here”. Positioning My Restaurant as the most famous/the most delicious/the cleanest… is extremely important for business people.

2. Be clear about what you sell.

Right from the next sentence, the restaurant owner said: “The President ordered for himself, my restaurant has bun cha and nem. He ordered 2 servings of bun cha with seafood nem and crab nem. He drank 2 bottles of beer and the restaurant staff had to go buy more ice.”

Not to let people wonder what the restaurant sells that the US President chose, the owner made it clear.

3. Let customers judge the quality of your products

“The President finished both of those portions and said it was delicious, thanked us, and then bought four more to take home. Tonight, I prepared 50 more portions but in the end, there were still not enough."

The owner of the restaurant is really clever in using compliments from customers to talk about the quality of her products. The owner of the Bun Cha restaurant also provides additional information about the product when interest in the product is at its peak:

“Family food is sourced from reputable slaughterhouses and is clearly quarantined, ensuring food hygiene and safety.”

4. Clear up unnecessary doubts and share future development plans

In business, when demand exceeds supply, it is not unusual for prices to increase. In the case of the bun cha shop owner, consumers predicted that Huong Lien shop would be packed tomorrow with customers coming to try the dish that the US President had praised as delicious. And obviously, they thought: with so many customers, prices would skyrocket...

The owner of the bun cha shop was wise to always give her business direction to dispel customers' doubts:

“Even though the US President came to eat, my family never raised the price. We have also opened another location in Lang Ha and will keep the price the same. We also hope everyone will support us and we are committed to the quality of the bun cha we sell.”

According to Vietnamnet