Fifty Shades of Grey leads North American box office revenue.

Fifty Shades of Grey is not only proving its popularity at North American theaters, but it also has the potential to break many other film records this weekend.

Universal's film had a successful opening weekend, grossing $30.2 million on Friday (February 13th) and is projected to earn $76 million at the US box office by the end of this weekend. If it reaches that level, Fifty Shades will break the record for the highest-grossing weekend before Presidents' Day (February 20th). This record is currently held by Garry Marshall's Valentine's Day, which grossed $63.1 million in 2010.

Fifty Shades broke the record for highest-grossing film on Valentine's Day, a record previously held by Valentine's Day with $23.4 million.

A scene from the movie "Fifty Shades of Grey"

Having premiered worldwide on February 13th, the film has held the number one spot in 56 out of 57 countries and territories in terms of box office revenue, including major markets such as the UK, France, Germany, and Russia. It is highly likely that the film will earn $158.3 million from international markets by the end of this weekend. This would make Fifty Shades the second-highest-grossing opening weekend film in Universal's history, surpassed only by Fast & Furious 6 ($160.3 million).

Fifty Shades is based on the erotic romance novel of the same name by author EL James. With a modest production budget of only around $40 million, director Sam Taylor-Johnson's film revolves around the story of inexperienced college student Anatasia Steele (played by Dakota Johnson) who becomes entangled in a complicated relationship with Christian Grey (Jamie Dornan), a handsome billionaire with eccentric sexual preferences.

Kingsman: The Secret Service is also proving its popularity, raking in $10.5 million on Friday. The action film, starring Colin Firth and Samuel L. Jackson, is projected to earn $40 million this weekend. Kingsman cost $80 million to produce and has already been released in several international markets, bringing in around $20 million for the producers.

The highest-grossing film of the previous weekend was The Movie SpongeBob: Sponge Out of Water, which only ranked third this week, with an estimated revenue of around $31 million. American Sniper and Jupiter Ascending, both from Warner Bros., rounded out the top 5. American Sniper earned an additional $3.4 million on Friday alone, helping it surpass the $300 million mark in domestic revenue.

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