6 things to note when selling handmade items during Christmas season

1. What is special about the handmade items you make?

Before creating a product, do a survey of popular handmade stores today, investigate what they are selling, what is “hot”, what is their main item. Of course, do not ignore the preferences of your target customers; just asking around your friends is enough to know what kind of product they want.

Remember, handmade products require creativity, creativity and continuous creativity. Your products must be unique, only then will they be attractive to customers.

2. How many products can you make?

Because of the low capital business, most people make handmade products to sell or mobilize friends and relatives to save money. However, you have to think about a problem when doing handmade products like that, how many standard products can you create each day?

Even if you only have a few customers at first, you can still handle it yourself, but when you expand the scale, you need to consider hiring more workers or outsourcing to another party to meet the needs of buyers...

3. What is the exact cost of a product when it reaches the customer?

The exact cost of a product when it reaches the customer usually includes the following:

Cost of purchasing raw materials; Cost of purchasing gift wrapping paper (or bags, packaging, etc.); Shipping fee (if the customer is far away)

Labor costs (whether you do it yourself or hire someone else, you still have to add it to each product)

Cost of renting premises (if doing traditional business); Cost of creating a website (if doing online business); Marketing costs (advertising on Google, Facebook, flyers, ...)

4. Do you choose online or traditional business?

In the early stages, when there is no capital, many people often choose to do business online because they will save on rental costs and take advantage of the ability to reach customers online. However, the biggest obstacle is shipping costs, because the price of handmade products is often not high, so sometimes customers who live far away have to pay shipping costs that are more expensive than the cost of buying the product.

In the long run, this method also reveals many weaknesses, especially in branding, because after all, buyers still trust a real store more than a virtual store.

5. How will you market?

In addition to traditional marketing methods, there are many other effective online advertising methods, such as advertising on Google, Facebook, posting classified ads, registering to sell vouchers, etc. Although they have the same effectiveness, each method is suitable for different situations; you should consider to choose the most optimal marketing method.

6. Do you know how to take product photos?

Whether you choose to do business online or traditionally, taking product photos is still very important, serving the product advertising process. Don't think that just taking a few random photos to prove the real product, real price is enough, you need to learn how to arrange and adjust the light so that the advertising photo reflects artistic intention, elevating your product to a higher level.