7 secrets to successful homestay business

Ngoc Anh April 30, 2018 14:05

(Baonghean.vn) - Nowadays, many tourists are switching from the trend of staying in hotels or motels to choosing homestays (tourist accommodation) as an ideal stopover. Because homestays bring many interesting experiences, helping tourists feel the real life as well as the unique culture of the indigenous people.

Below are some experiences and strategies for homestay business to achieve efficiency and success.

1. Narrow down potential customers

This is the key factor that determines whether your homestay business is successful or not. Because the personality and age characteristics of potential customers will determine where you choose to open a homestay; how to decorate the homestay so that customers who stay once will want to come back again.

You can choose patterns and decorations in classic or modern style, but it must bring a unique and distinctive feature that cannot be confused with anywhere else; your difference that suits the requirements of potential customers will be the strength to make money.

2. Choose a "prime" location

If you want to open a homestay in a tourist attraction, pay attention to the surroundings: The wider and more poetic the landscape around the homestay, the higher the ability to attract guests. Because in addition to the need to rest, relax and sightsee, the need of many young people is to take souvenir photos...

So, just having a homestay with a nice view gives you an advantage over other homestays.

3. Unique homestay design with many room types

In addition to a beautiful location, the space in the homestay also plays an important role in the success of the business. Homestays targeting young customers must have a more eye-catching and unique design to attract customers.

If you want to have a personal mark, design according to your taste. But still ensure the elements of beauty - uniqueness - strangeness. Because your personal ego will always have lasting appeal.

In addition, you need to divide into many types of rooms with different prices to serve diverse needs; there are single rooms for guests who like private space, double rooms for couples, close friends, or dormitories for groups of friends traveling...

4. Kitchen decoration and essential kitchen tools

How to turn your homestay into a cozy, happy, friendly home is a question that any homestay owner wants to find an answer to. Because only when visitors feel happy and comfortable in their own room will they intend to come back or recommend to friends and acquaintances.

And the secret to keeping tourists is the convenient kitchen. Because in every house, the kitchen represents coziness and familiarity… Therefore, if you want to open a homestay to attract guests, you should not ignore the step of investing in a convenient and always clean shared kitchen.

  • 5. Have promotion and discount policies
  • Discount policies or gifts always bring small joys to tourists. You can give discounts to tourists when they agree to take pictures with your homestay and post them on their personal page.

  • Complimentary services such as a hot cup of coffee and a simple regional breakfast are also very popular with tourists.
  • Another tip is to invest in small gifts as souvenirs when guests leave. This is a very smart marketing method because the artifacts bearing your mark will make them remember this house longer. Thanks to that, the possibility of more people knowing about your homestay will be higher.

6. Marketing planning

No matter how beautiful or unique your homestay is, if you don’t invest in advertising, it will be easily forgotten. Currently, channels about tourism, cuisine, social networks, etc. are good channels for you to introduce your home to young people in need.

Building and designing your own homestay website and investing in room images is also a long-term and sustainable way to create prestige and gradually build your homestay brand stronger.

7. Invest in hotel and restaurant management knowledge

During the homestay business process, many problems may arise in financial management, human resources, etc. Therefore, you need to have knowledge to avoid risks.

Nowadays, many short-term restaurant management courses have been created, suitable for those who invest in the tourism industry. And investing in knowledge is never a loss, it only helps you succeed, not fail.

According to Synthesis
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