7 effective sales tips in online business
(Baonghean.vn) - In addition to product quality, the way you sell and introduce your products also greatly affects the customer's purchasing decision. So what is the most effective way to sell?
1. Impressive sales pitch
Before the impressive photos catch the eyes of customers, they tend to skim the first lines of introduction. Therefore, your headline must capture the attention and entice customers to read more, longer.
2. Highlight product benefits
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Don’t just offer customers the product with product descriptions, but above all, highlight the real benefits and core values that it brings to customers. Once customers see the real, specific benefits, they will definitely open their wallets to buy on your online sales website.
To do this, it's best to start by researching customer information to find out what they really need.
3. Avoid using too many terms
Customers can't possibly know your product as well as you do, they may not even have heard of it, so don't force them to understand confusing terminology.
If you use too many acronyms or technical terms in your copy, you may alienate your potential customers and confuse them. So, write your copy so that everyone can easily understand the entire message.
4. Website advertising language
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Don’t let your website be just a place to post information and products; focus on creating highlights to get closer to each customer. The best way is to use the right keywords, research and select keywords related to your field and products to be searched the most on the website.
Cleverly combine those keywords into your marketing and product advertising to easily connect with customers. No matter what the advertisement is, pay attention to the short, meaningful, and concise sentences that convey the easiest message to each reader.
5. Use reviews from reputable people
Customers who are considered reputable have used your brand, ask for their comments to serve as a springboard for potential customers.
Trusted testimonials from loyal and loving customers go a long way in helping you find new customers. People want to do business with a company that has a strong reputation in the market.
6. Recognizable payment system
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When shopping online, customers have many payment methods from cash to card payments. Websites should clearly define payment methods to avoid technical limitations on payment methods or payment options.
Payment icons should be placed in an easy-to-see position to make it convenient for customers to choose a payment method.
7. Have a map
Many customers only visit the website to see samples, but many also want to go to the store to see the product in person. Therefore, a map to find the store location is very necessary.
When designing a sales website, this function should be placed in the upper or lower right corner of the page. This is a common location that websites often place it in. This location helps customers easily find the map./.
