8 skills required for online sellers

(Baonghean.vn) - There is no specific formula to help you become a good online seller, but participating in this field requires many skills and understanding of the virtual business environment.

1.Fanpage and sales website management

This is the first skill you need to have when entering the path of online sales. Always monitor the statistics on your fanpage as well as your website, those numbers will tell you which customers often visit your online store; what time frame has the most visitors and how many orders are placed each day, customer feedback...

Everything related to getting more orders needs attention, the management skill here is that you should observe, analyze and then come up with appropriate policies to apply to your fanpage as well as your website.

2. Technically savvy

Online business is where technical and technological knowledge is tested. Buying a domain name and web hosting (free hosting service) is easy.

But when a website is created, many problems may arise such as you want to change the design of your website, need to edit a column in the database or want to develop a new application... Many factors need to be considered when operating a website with different levels of complexity.

You can choose to hire a company or a technician to do these jobs, but it is best to be able to solve the problems yourself, especially in an emergency.

3. "Zone" the customer

Your store sells online, so it is very important for customers to deliver the goods they have purchased to the right address. The more people you find near you, the higher the chance they will buy from you.

It's easy to "narrow down" on Facebook, and once you have a list of nearby customers, it's easier to connect with customers who are farther away.

4. Handling situations and bad feedback

When selling online, you may be "buried" by rumors or bad feedback.

The unchanging principle is "Customer is king", even if you don't know if the customer's feedback is correct or not, you must "apologize for the incident". That makes customers feel respected and have a higher mentality, so they can be generous and overlook small matters.

Then you should consider the reason, if it is due to your product, admit your mistake and appease the customer by offering a promotional offer. If the customer intentionally wants to make things difficult and damage your reputation, you need to be tough and provide evidence.

5. Content Creation

Interesting and engaging content is the key to successful business. Once these articles attract high traffic, readers will trust them, and they will love your products.

As a manager, you should schedule content articles, bringing knowledge and information value to the website. Carefully and scientifically constructed content will gain trust from customers, sympathy for the website and the products sold on it.

6. "Tag" scientifically

There are countless relationships on Facebook, and it is important that you use that relationship appropriately and effectively for your sales work.

Always remember not to spam and make it difficult for your friends by tagging their Facebook indiscriminately, only tag the best quality products and services, take advantage of tags on public pages instead of personal pages, avoid tags on famous people's Fanpages.

Tag with other online shops so customers can easily compare products and services; and show them that choosing your shop is the most appropriate decision.

7. Promotional Program

Customers always like "cheap - beautiful", so you need to have reasonable promotional tricks to attract customers.

Besides, having specific prices for each product will attract more attention from customers; you need to hone your sales skills to always achieve the goal of "please customers when they come - satisfy customers when they go".

8. Celebrate special days creatively

You have to be creative when it comes to celebrating holidays. How can you celebrate special days in a way that inspires and engages people? Think about and create images of your products and services that are new and related to the holiday, and you will see immediate results.

Ngoc Anh

(Synthetic)