Ronaldo's jersey sells 52 times better than Neymar's
In just 24 hours since Juventus announced the sensational deal, they sold 520,000 CR7 shirts, according to Yahoo Sport.
Juventus's sales far outstripped PSG's sales of Neymar shirts in the same period. 24 hours after making Neymar the world's most expensive player for $263 million in the summer of 2017, they sold 10,000 of the Brazilian star's shirts. Juventus's entire 2016 shirt sales totaled just 850,000.
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Ronaldo is considered a "Marketing Machine". Photo:ITV. |
Meanwhile, Juventus only had to spend $117 million to bring in the Portuguese superstar.The Juventus shirt costs $126. That means the first day of Ronaldo shirt sales totaled $6.6 million. The money was split between sponsors and Juventus.
The number of Juventus fans on social networks has also increased dramatically. In just over a day, "The Old Lady" has gained 1.5 million followers. 1.1 million of these accounts belong toTwitter, bringing the number of Juventus followers on this social network to 6.2 million.
