Apple is expected to launch its first fully AI-powered iPhone
Apple's new product launch event on September 9 is attracting special attention from the technology world. Everyone is eagerly waiting to see the iPhone 16 with its breakthrough features, especially the first fully integrated artificial intelligence (AI).
On September 9, Apple will officially kick off a special event with the theme “It's Glowtime”. The event will take place at 10 a.m. Pacific time at the magnificent Steve Jobs Theater and will be live-streamed around the world.
While the meaning of “Glowtime” remains a mystery, Apple’s focus on AI technology shows that we are getting closer to a future where AI technology will become an integral part of everyday life.
Last June, at its annual Worldwide Developers Conference (WWDC), Apple created a stir when it announced a series of impressive AI features for the iPhone. With the Apple Intelligence system, users will experience unique features such as the ability to create personalized emojis (Genmoji) based on the user's style and preferences; the Siri virtual assistant is significantly smarter, able to answer questions about schedules, email content, and the landing time of your loved one's flight.
While the iPhone 15 Pro Max only integrates a few discrete AI features, the iPhone 16 will be a complete AI ecosystem. Everything from the camera to the virtual assistant will be upgraded thanks to the power of AI.
In addition, Apple announced a bold move to collaborate with OpenAI, the “father” of ChatGPT, one of the leading large language models today. This shows that Apple is actively collaborating with leading partners to bring AI into its products.
AI has long been an integral part of the iPhone user experience, evident in features like Live Text and intelligent autocorrect. But with the advent of generative AI, we’re at a major turning point. This technology promises to dramatically improve interactivity and personalization, turning the iPhone into a true intelligent assistant that can respond to the user’s every need.
According to technology analyst Angelo Zino from financial analysis firm CFRA Research (USA), the launch of breakthrough AI features on the iPhone 16 may be delayed. He predicts that features like upgraded Siri will not appear before 2025. This may reduce consumer interest in the iPhone 16.
Experts predict that Apple will make a quantum leap in the field of AI by upgrading Siri, its virtual assistant. Combining Siri with ChatGPT-4, the leading language model today, promises to bring superior capabilities. Siri in the future can recall details of old photos, provide insightful information and even understand users' preferences and personalities better.
The launch of this new product could be a cure for Apple, helping the company escape the decline in iPhone sales in the Chinese market due to the impact of the economic recession and increasingly fierce competition.
The question of the price of the new iPhone has always been the focus of attention. Apple fans expect a more affordable price, while investors want to maximize profits. CFRA predicts that the price increase for the iPhone 16 will not be too large, but the integration of advanced AI features may be a reason for Apple to adjust the price a bit higher.
The race for AI technology in the smartphone industry is heating up. Competitors like Samsung have been quick to introduce smart features, such as “circle to search”, which allows users to search for information on the screen with a simple gesture.
