World Cup Copyright: Expensive, No TV Station Has Bought It

MP&Silva - the unit that holds the rights to distribute the television copyright of the 2014 World Cup - has offered 64 matches in Brazil for up to 10 million USD. This price has shocked television service providers in Vietnam because it is much higher than the 2010 World Cup.

World Cup 2014 television rights offered for 10 million USD in Vietnam

It is known that MP&Silva won the race with rivals to distribute the 2014 World Cup television copyright with a bid of up to 7 million USD. Another company bid for the World Cup copyright package with the amount of 5 million USD.

In recent days, MP&Silva representatives have been making offers to partners in Vietnam. However, the price they offered was criticized by the stations as being too high. Partners in Vietnam said that in the difficult economic context, it is not easy to find sponsors, as well as sell advertising to cover expenses.

Speaking with BONGDAPLUS.VN, representatives of VTV, VTC, and Viettel TV stations all confirmed that they did not accept the price offered by MP&Silva. The TV stations are willing to buy the copyright to serve the audience but do not accept a price that is too high, creating a bad precedent for the future.

It seems that the story of World Cup television copyright is still very long and also promises to have many unexpected and interesting developments!

According to Bongdaplus