Salted egg croissants originating from Singapore cause a fever

The famous cake originating from Singapore is becoming a favorite dish in Ho Chi Minh City and creating an attractive business opportunity.

At a bakery on the B2 floor of Takashimaya - Saigon Centre, from 11am to 2pm, a long line of people queues up to buy salted egg croissants. The palm-sized croissants, filled with liquid salted egg, are taken out of the oven and put straight into a plastic box. Each person can only buy a box of 5 for 60,000 VND.

According to the staff at this store, the cake was officially sold in Vietnam on October 1st after a trial period. Even during the trial period, many customers came to wait during the scheduled time frame but still could not buy it.

Salted egg croissant is attracting cake lovers.

In Singapore, this cake has also become a trend in the summer of 2016 and is eagerly sought after by young people here, lining up to buy the cake. The attraction of this new cake reminds us of recent snack trends in Vietnam such as mango shake, salt and pepper toast, salted egg sponge cake, Korean spicy rice cake... This cake is said to be inspired by Hong Kong's Chau Kee and kim sa buns in restaurants.

Trang, an office worker at Saigon Centre, said the reason for lining up to buy the cake: "I had the chance to try this cake in Singapore and really liked the taste of the salted egg yolk filling, fragrant and fatty, and I didn't get tired of eating it."

Catching the new trend, many young people have made salted egg croissants at home and sold them on social networks. A box of salted egg croissants sold online has four to five cakes but is bigger than those in stores and costs an average of 100,000 VND per box, not including shipping costs.

Owning an online store specializing in imported goods, Tam Anh decided to sell salted egg croissants because she saw the market demand. Tam Anh said that at first, she just wanted to try making this cake at home. Then, when she received positive comments from relatives, she started selling it en masse.

"I receive four or five orders for salted egg croissants a day. From now until the end of the year, when this dish becomes popular, there will probably be even more orders," Tam Anh said.

Some bakeries and small cafes have also started selling salted egg croissants since early October, with prices ranging from 17,000 to 25,000 VND each. However, this dish must be eaten hot, so customers must come to the shop within a certain time frame to enjoy the croissants.

Mr. Dung, owner of Tiny Cake, said that croissants have always had sweet fillings. For those who are not fond of sweets, savory croissants are a good idea. They also sell well abroad, showing a high demand, so he decided to experiment.

“In early October, the shop made this cake that did not suit customers’ tastes, so we had to make up for the loss. Now I have come up with a recipe that suits customers’ tastes and attracts more customers,” said Mr. Dung.

According to VNE