Mini moon cakes attract customers
This year, moon cakes shaped like animals and flowers weighing 45-150 grams are popular with many customers.
The mooncake market this year is not too bustling. However, mini mooncakes are sought after by many customers with many diverse designs and styles.
First productionmoon cakesBut Nam, manager of an event organization company in Ho Chi Minh City, and a group of friends implemented a moon cake project and were quite surprised when customers responded enthusiastically.
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| Mini 3D mooncakes. |
"Choosing a product line with this weight makes it easy for customers to enjoy and not get bored. Thanks to that, before the Mid-Autumn Festival, we had sold 3,000 boxes and were able to finish half a month early," Nam shared.
Not directly producing cakes like Nam but accepting distribution, Ms. Hanh in Go Vap district assessed that the number of buyers has never been higher than this year.mini moon cakesas many as this year. In addition to the cheap price factor, the trend of using small moon cakes to reduce boredom is becoming more popular.
According to her, this year, mini mooncakes account for 70% of the orders. The most popular are the mini 3D mooncakes. In just 1.5 months, she has received orders for thousands of these boxes.
Each 3D cake is only 75 grams with a variety of fillings such as mixed, lotus seeds, taro, green tea... Price is 165,000 VND for a box of 6. Ingredients other than wheat flour, the cake filling is mostly made from natural fruits and vegetables.
In addition to selling mini 3D cakes, Ms. Hanh also sells mini moon cakes of animals such as pigs, hedgehogs, and bears. This box of 4 costs 99,000 VND, most of which are handmade with many flavors such as pandan leaves, green beans, taro, chocolate...
"Because they are funny, unique, suitable in size and popular with children, this type is quite popular," Ms. Hanh shared.
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| Animal shaped moon cakes are quite popular. |
Not only domestic mini moon cakes attract customers, imported cakes are also popular. Among them, lava moon cakes with flowing eggs are being sought after. This type used to cost millions of VND per box, but now many units are importing it to Vietnam, so the price has cooled down to only about 700,000-750,000 VND per box (depending on the establishment).
Ms. Thao, a contact in Hanoi, said that she had only taken 2 batches of 1,000 boxes recently but had already sold out almost all of them. This type has 8 mini mooncakes weighing 45 grams each, meticulously carved. In addition to being only 1/4 the size of a regular cake, they also have a soft, fatty crust with a hint of butter flavor and a soft, fatty, melted salted egg yolk filling.
In addition to the popular mini mooncakes, this year the market has seen new lines such as sushi mooncakes and dragon fruit mooncakes... With sushi, the crust is made from white rice mixed with traditional vinegar, the filling inside can be made according to the customer's preference, mainly grilled Japanese eel, fried Japanese oysters, salmon, salted egg shrimp and fish eggs... As for dragon fruit cakes, the crust is cooked from dragon fruit juice, the filling is made from pureed dragon fruit.
