Tourism real estate: The 'transformation' from monotonous rooms to 'all-in-one' complexes
(Baonghean.vn) - From the rare resorts nearly 10 years ago, now the tourism real estate market has exploded in both quantity and quality. No longer are rooms and villas just places for guests to stay, now in many lands, there have appeared top-notch entertainment and resort complexes reaching international standards.
"Gold mine" of tourism real estate still has much room for exploitation
According to the publication "Second home - Global trends in ownership & renting" in 2018 by Savills, the Vietnamese resort real estate market when it first started to develop was a period of projects in prime central locations, with limited land funds and limited supply. For a long time, resort products and services were monotonous, mainly relying on natural landscapes for development.
This trend has gradually become outdated in recent years as tourists' needs have changed rapidly. The ability to provide entertainment and experience services is the attraction that makes tourists decide to choose a destination. That explains why millions of Vietnamese people spend money on other countries. Statistics from the Vietnam Tourism Association show that each year there are about 5 million Vietnamese tourists traveling abroad, spending about 6 billion USD.
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| In recent years, the ability to provide entertainment and experience services has been the attraction that makes tourists decide to choose a destination. |
Mr. Nguyen Van Dinh - Vice President of Vietnam Real Estate Brokers Association affirmed: The opportunity to invest in high-experience tourism real estate in Vietnam is huge.
"Developing resort real estate requires investors with enough scope, professionalism and financial capacity to invest in large-scale entertainment complexes. In Vietnam, only a few businesses can do this, so there are many investment opportunities."
Market reality shows that, capturing the "gold mine" of untapped tourism real estate - experiences, many real estate giants have taken the lead. These include Sun Group with many large projects such as Ba Na Hills, Sun World Ha Long Park or the cable car system and Hon Thom sea entertainment complex (Phu Quoc),... In addition, Vingroup also impressed with Vinpearl (Nha Trang, Khanh Hoa), Vinpearl Safari Phu Quoc (Kien Giang),...
The "All-in-one" trend shapes the future of tourism real estate
Over the past year, the beach resort real estate game has continued to be vibrant. High-class entertainment complexes that were thought to only appear abroad have now begun to flourish in Vietnam. We can mention resort complexes with high-class entertainment models such as walking on the seabed in Nha Trang, flying seaplanes and Emperor yachts in Ha Long,... In the near future, snow falling in the middle of the sunny and windy desert like at Ski Dubai snow house will appear in the Ninh Thuan desert with the investment of Crystal Bay Group at Sailing Bay Ninh Chu.
According to the announcement of Crystal Bay Group, with the strategy of turning each entertainment - beach resort project into an attractive destination, at Sailing Bay Ninh Chu there will be a Ski Ninh Chu Bay snow entertainment complex with an area of 8,000m2.2, the third largest in the world. This complex will bring unique and rare points to tourists. Coming here, tourists can experience both the desert and the snow like a miniature Dubai. With unique ice and snow experiences right in the middle of a sunny and windy desert, Ski Ninh Chu Bay is expected to be a destination attracting millions of visitors to Ninh Thuan in the near future.
Notably, Ski Ninh Chu Bay is just the highlight in a series of giant utilities deployed according to the "All - in - one" trend at Sailing Bay Ninh Chu, in the ApartHotel model. This tourism real estate project in Ninh Chu (Ninh Thuan) also has a water park, an outdoor art performance area, a pine forest for recreational activities, picnics... 81.5% of the project space is dedicated to utilities and landscape.
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| Sailing Bay Ninh Chu of Crystal Bay Group deploys a giant chain of utilities following the "All - in - one" trend |
Explaining the movement of the tourism real estate market towards a trend of rich amenities and diverse entertainment experiences, Mr. Ngo Huu Truong, Deputy General Director of Crystal Bay Group, investor of Sailing Bay Ninh Chu, commented: "Tourists want to enjoy the most amenities in a limited period of time during their vacation, not to mention the trend of all three generations "Grandparents - Parents - Children" traveling together... Only large-scale tourism real estate types, integrated All - in - one can meet and serve these desires. This is the inevitable direction of the tourism development strategy, shaping a new way of developing tourism real estate".
"Currently, Vietnam's entertainment real estate needs investors with enough heart, vision and courage to build and put large-scale projects into operation, raising the level of Vietnam's tourism," Mr. Vo emphasized.
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Sailing Bay Ninh Chu - the ApartHotel model project of Crystal Bay Group was started in the center of Ninh Chu national tourist area (Ninh Hai, Ninh Thuan). The project dedicates 81.5% of the area to 101 large-scale facilities and landscapes. In the design of a sail in the wind, Sailing Bay Ninh Chu is a symbol of prosperity of this land. The project is managed and operated by Crystal Bay Hospitality.
For more information, please refer to:http://sailingbayninhchu.com/
