Four advantages of online business 'shop'

Cost savings, many potential customers, convenient marketing, and fast effects are the big advantages of online sales.

Selling online and in traditional stores are both popular all over the world. Many business owners use both methods to maximize their exposure on all fronts. However, if you only sell online, you can take advantage of the following benefits.

Cost savings

The main difference between online sellers and traditional businesses is the lower cost. The costs of facilities and taxes account for a large proportion of the total cost a shop owner must pay when starting a business. In addition, a traditional store owner must also hire more employees than an online store owner.

Basically, selling online only costs a fraction of the cost of opening a traditional store. The owner will have to spend more money on the following investments: renting a website, buying a domain name, buying an SSL certificate (technology security standard), and monthly fees to maintain the website.

Easy to innovate

Another benefit of e-commerce is that any changes to the “store” are easier to make. For example, adjusting product prices can be as simple as changing the price listed on the website using simple customization tools, whereas in a traditional store, the owner would have to remove all the information labels in use, print new ones, and re-attach them to all the products hanging in the store. Even when changing the store decoration to match the holidays of the year, the website can “change clothes” with new interface designs, while shopping and displaying in a traditional store is a difficult and time-consuming task.

Reach potential customers

The potential customers of a traditional store are passersby. This is the reason why the rent on crowded streets is always expensive at "exorbitant" prices. Meanwhile, the world has more than one billion Internet users every day. This means that the potential customers of an online store are this one billion. More importantly, once you have this opportunity, you need to take advantage of it to turn potential customers into your real customers.

Manage business performance with online marketing tools

Online marketing and SEO (search engine optimization) are ways to get potential consumers to notice your business. Online advertising helps website owners reach customers more effectively than traditional advertising thanks to analytics tools that help filter out target audiences. Everything on the Internet is managed and information about users will be aggregated and sold to businesses that want to sell. For example, a girl who often shops for clothes and cosmetics on Facebook will be recorded by this social network. Facebook will choose to advertise fashion and beauty stores on her account because she is a potential customer. Online marketing tools help you choose who to spend money on advertising to instead of appearing everywhere, wasting money.

In addition, synthesizing, managing and evaluating the effectiveness of each promotion, such as gift giving programs, holiday discounts, and customer appreciation gifts, is also easier to implement because from the beginning, every step is digitalized.

According to VNE