The unexpected birth of world famous logos
McDonald's kept the golden arches because upside down they look like breasts, Nike's logo was drawn by a student for $35.
McDonald's
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The architect who designed the first McDonald's restaurant came up with the idea of two large yellow arches for the building. This architectural feature later became a trademark of the fast food industry.
Initially, the company did not want to use it as a logo. However, psychologist Louis Cheskin convinced McDonald's to keep it. He argued that the image, when turned upside down, resembled a woman's breast. This reminded people of an innocent childhood.
Chanel
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The story of the creation of this logo is quite special and romantic. Coco Chanel drew it herself during her stay at the Château Crémat in Nice (Italy). According to this fashion legend, the brand's logo was inspired by the castle's dome. In addition, the two letters CC are also the first two letters of the castle's name. They are also the author's name: Coco.
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The team that created the Google logo used three primary colors: red, yellow, and blue. You can see that the order of the colors in the logo is regular. However, there is an L that is placed in between the green. This implies that Google is a person who likes to break the mold and does not follow any conventional rules.
Gillette
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At first glance, this logo is nothing more than the brand name. However, the designer inserted a red razor blade between the G and I to emphasize the company's razor products.
Mitsubishi
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This logo is essentially the crest of the Iwasaki clan, the family that founded Mitsubishi. The crest consists of three diamonds, which represent reliability, integrity, and success. The logo is red because it implies confidence. At the same time, the Japanese believe that this color is very attractive to customers.
Nike
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A student named Carolyn Davidson was paid only $35 to design this logo in 1975. The logo represents the wings of the Greek goddess of victory Nike.
Pepsi
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For the Mexican holiday of All Saints (also known as Day of the Dead), Pepsi produced a series of products with the logo upside down. This was not a mistake, but completely intentional. The upside down "Pepsi" sounds similar to the word "is dead".
Durex
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Durex stands for Durable, Reliable and Excellence. That's basically what users expect from this product.
