Vinh Orange - the rise of a brand

(Baonghean.vn) - Since the mid-20th century, Vinh oranges have been famous throughout the North and beyond, they have traveled tens of thousands of miles to reach distant Eastern European friends.

Visit Vinh Orange Fair.

At that time, the main source of oranges was from State-owned farms in the districts of Nghia Dan, Quy Hop, Con Cuong, Bai Phu (Anh Son), Tan Ky...

Not to mention the famous ripe Xa Doai oranges, which can only be bought on trees or in gardens and are not widely sold in the market. Vinh oranges have also appeared in poetry and songs. Poet Pham Tien Duat once wrote the poem "Orange Season" (Xa Doai oranges are juicy/Golden drops like honey/Cut oranges outside the front door/Fragrance wafts into the house), which was included in Vietnamese textbooks.

The name Vinh orange was formed naturally and simply during the subsidy period, following a very simple logic: oranges were brought from farms, down to Vinh town, gathered and from Vinh station, transported by train to various places for distribution and consumption. There was no registration of intellectual property rights, no labeling, no marketing and promotion activities... like now.

Delegates cut the ribbon to open the Vinh orange fair on December 28, 2017.

Yet, whenever the two words “Vinh Orange” are mentioned, everyone knows, praises, and wants to enjoy it. To have a delicious orange, to become a specialty, there are many factors, the most important of which are soil, climate and variety…

Nowadays, with the advancement of science and technology in Nghe An, many new varieties have been created, both preserving the outstanding characteristics of traditional varieties and crossbreeding the advantages of new gene sources in the world.

Introducing hometown specialties. Photo: Nguyen Phuc Nam Dan

This has created the richness and diversity of Vinh oranges, while improving the quality of the fruit, extending the harvest time of the product and increasing competitiveness, affirming the position of Vinh oranges in the market. Coming to Vinh oranges, consumers can easily enjoy the varieties of Van Du oranges, Xa Doai, Xa Doai long vang, V1 oranges (Lai Valenxia 1.0), V2 oranges (Valenxia 2.0), etc. that have been "Vinhized".

At the opening ceremony of the fair, 7 units signed cooperation agreements on production and consumption of orange products.

This Vinh Orange Fair, together with the solutions that have been implemented before such as announcing and labeling geographical indications, origin of Vinh Orange, establishing Vinh Orange Association, production and business cooperation groups... will certainly promote the Vinh Orange brand in the market. These solutions, on the one hand, will have a positive impact on the production, business and development of Vinh Orange, on the other hand, protect the interests of consumers in the best way.

The author at the booth introducing orange products from Con Cuong district. Photo: Nguyen Phuc Nam Dan

Hopefully, with the determination of manufacturers, businesses and the support of state management agencies such as the Department of Science and Technology, Department of Industry and Trade, Department of Agriculture and Rural Development... and the attention of local authorities at all levels... Vinh oranges will occupy the number 1 position in the domestic market, while strongly expanding to international markets such as Japan, Eastern Europe, America, Middle East...