Carlsberg Vietnam launches Huda Ice Blast - New beer line using brewing technology at -1 degree Celsius
(Baonghean.vn) - With a commitment to always accompany consumers in bringing excellent beer experiences as well as celebrating the 10th Hue Festival, Carlsberg Vietnam officially launched a new beer product called Huda Ice Blast.
![]() |
Huda Ice Blast - Product launched on the occasion of the 10th Hue Festival. Photo: PV |
Huda Ice Blast has a completely new and truly impressive look thanks to its trendy, youthful and dynamic design. From the sophisticated combination of silver and blue on the label to the modern design of the transparent bottle, it has created a prominent and extremely eye-catching Huda Ice Blast, bringing an instant cool feeling as soon as you see the product.
Huda Ice Blast is distilled at -1 degree Celsius to preserve the most delicious flavor in every drop of cold beer, bringing a refreshing and fresh experience. In addition, the secret to creating the fresh fruit flavor of Huda Ice Blast is the trio of special hops imported from Germany, water from the upper reaches of the Huong River and yeast from Carlsberg Denmark.
![]() |
The festival brought the audience exciting moments. Photo: PV |
Huda Ice Blast was born with the mission of spreading a cool, refreshing feeling, relieving the intense summer heat of Central Vietnam.
On this occasion, Huda Ice Blast will be launched in a special event with many attractive entertainment programs. Here, a series of magnificent and creative images of Central Vietnam under the summer snow will also be revealed, symbolizing the "extremely cold, extremely cool" beer flavor of Huda Ice Blast.
“For nearly 20 years, we have been a companion and main sponsor of the Hue Festival, helping to maintain and honor Vietnamese art and culture. Within the framework of this year's Hue Festival, we will organize a larger-scale Beer Festival, bringing together domestic beers such as Huda, Huda Gold, Huda Ice Blast, Halida and international beers such as Tuborg and Carlsberg, while also bringing a series of exciting entertainment activities that promise to attract the attention and participation of a large number of tourists,” said Mr. Stefano Clini, General Director of Carlsberg Vietnam.
![]() |
Hue audience "exploded" with the debut concert of Huda Ice Blast. Photo: PV |
About Carlsberg Group
The Carlsberg Group is one of the world's leading brewers, with a wide range of beer and beverage products. Our flagship brand - Carlsberg - is one of the most recognised beer brands in the world. Baltika, Carlsberg and Tuborg are among the eight largest brands in Europe. More than 41,000 employees work for the Carlsberg Group worldwide, and our products are sold in more than 150 markets.
About Carlsberg Vietnam
Carlsberg was one of the first Danish multinational companies to enter Vietnam, making its first investment in 1993. For the first 20 years, Carlsberg operated its operations in Vietnam through Carlsberg Indochina. In 2012, a full-fledged Carlsberg Vietnam was established with offices and breweries located in the North and Central of Vietnam. Carlsberg Vietnam’s brands include Carlsberg, Tuborg, Huda, Huda Ice Blast, Huda Gold and Halida.
For more information about Carlsberg Vietnam and its beer products, please visitwww.carlsbergvietnam.vn
Huda Beer Fanpage:https://www.facebook.com/HudaBeer