The 'golden key' for Tu Phuong Food to affirm its sustainable brand

The pandemic and its consequences pose a "difficult problem" for businesses, especially small and medium-sized enterprises. Accompanying and supporting the provincial business community to "overcome the storm" for sustainable development in recent times, Nghe An province has had many feasible solutions, including efforts to improve the investment and business environment and strong administrative reform (AR); the province issued Resolution No. 05/2021/NQ-HDND dated August 13, 2021 of the Provincial People's Council on promulgating regulations on a number of investment support policies in the province, period 2021 - 2025; Decision No. 235/QD-UBND dated January 24, 2022 of the Provincial People's Committee on approving the Project "Reforming the investment and business environment, improving the efficiency of attracting investment in Nghe An province, period 2021 - 2025".

Thanks to that, in 2022, despite facing many difficulties and challenges due to natural disasters and epidemics, Nghe An's economy still maintained a fairly high growth rate of 9.08%; ranking 2nd in the North Central region and 22nd in the country.

With the active support of the province and the promotion of internal strength of enterprises, the business community of Nghe An province, especially small and medium enterprises, has gradually overcome difficulties, stabilized and developed.

Tu Phuong Food Joint Stock Company is one of them. The steadfast goal of continuing to affirm the Tu Phuong brand has been proven by the products: Nem chua, gio ve, 7-minute hot gio... overcoming difficulties, Tu Phuong has promoted its internal strength well, turning "danger" into "opportunity"; successfully restructured the enterprise and innovated and created to continue to develop.

GrandfatherBui Dang Phuong-Director of Tu Phuong Food Joint Stock Companyaffirmed: “Investing a large amount of money to build factories and production equipment, facing the general difficult context, we determined to “transform” ourselves to rise up. With the Tu Phuong brand foundation, we have focused on innovating management thinking and applying science and technology to improve production, renewing ourselves; with the determination to carry out the mission of bringing “Quality - Safety - Convenience” food sources to every home”.

With the goal of creating high quality products, the company focuses on investing in machinery and equipment systems of the factory, upgrading modern machine lines, suitable for the current and future production needs of the business.

The production process ensures the “golden standards”: From the input materials imported from reputable suppliers, to have fresh, clean materials, to the processing stage, ensuring nutritional indicators, food safety and hygiene and proper preservation until the product is distributed to consumers. All production stages at the factory are strictly controlled by the ISO9001 and HACCP quality management systems that the company is applying.

At the same time, with the desire to bring convenience to housework and meet modern consumer needs, Tu Phuong Food has researched and produced new products such as: Tu Phuong 7-minute hot ham, Tu Phuong candy spring rolls (sterilized spring rolls).

Tu Phuong food products are produced on modern machinery lines, following a closed process, ensuring food safety and hygiene while still retaining the familiar flavor thanks to always being loyal to traditional processing recipes. Tu Phuong's new products are increasingly trusted by customers because of their delicious taste, convenience and safety.

Overcoming difficult times, up to now, Tu Phuong Food has firmly affirmed its clean food brand for the health of the Vietnamese community; specializing in the production, import and export of meat and seafood products (sausages, fish cakes, pork rolls, veal rolls...).

Currently, Tu Phuong Food brand products are widely distributed nationwide, through a system of supermarkets, grocery stores, convenience stores... loved by consumers and highly appreciated for their quality.

Tu Phuong Food not only brings trust to many diners but also participates in many large-scale culinary festivals in the country and the region, creating a unique feature in the culinary culture of Nghe An people. Tu Phuong brand has been recognized by the Department of Intellectual Property with the award of trusted products, perfect service, and favorite brand in 2019.

Learn more about Tu Phuong veal ham product

Website:https://thucphamtuphuong.com/

Hotline: 1900 989937