Son Tung M-TP's tricks
Using attention-grabbing tactics before releasing a music product is a familiar communication formula of many artists, including Son Tung M-TP.
Son Tung M-TP reunites with Hai Tu after 4 years. Photo: Facebook character
After a long period of "silence", Son Tung M-TP returns with a music product called "We of the Future".
It is known that the MV will be released at 0:00 on March 8. Joining the MV with Son Tung M-TP is his company's exclusive actress - Hai Tu.
Even though he is a famous singer in Vietnamese showbiz, Son Tung M-TP still uses tricks to attract public attention before releasing a product.
He uses his personal page to share pictures and statuses that arouse curiosity in the audience.
On the evening of February 17, Hai Tu suddenly posted a status full of hidden meaning: "No one can change the past". After that, she unfollowed Son Tung M-TP on Instagram.
The audience reacted unanimously to the heavy status, thinking that the couple had broken up.
After that, Son Tung M-TP shared a photo with the same name as the song "We of the Future". When posted on Facebook, the photo attracted 300 thousand interactions.
At the same time, the fanpage of actress Hai Tu - the only "muse" of Son Tung M-TP's company, also posted a similar photo.
Not long after, Son Tung M-TP posted the status "But someone gotta try".
With this approach, the audience initially suspected that the love affair between Son Tung M-TP and Hai Tu would be made public after many rumors of marriage and having children. This has been a hot topic for many years after Son Tung M-TP broke up with Thieu Bao Tram, the exact answer was left open.
After that, the audience gradually realized that this was a media trick to release a new product of the singer from Thai Binh.
Although Son Tung M-TP's approach is considered outdated, it is still successful. Because more than anyone else, the combination of his popularity and being "lazy" about releasing products is what helps Son Tung create an effect.
However, this approach will not work or pose risks to other artists.
Poster “We of the future”. Photo: Personal Facebook
Every time he releases a product, Son Tung M-TP has a different way to attract attention.
In 2017, Son Tung M-TP surprised his fans by releasing the MV "Lac troi" on New Year's Eve. Before that, he had not revealed any information to the audience.
In 2018, Son Tung M-TP closed his personal page and fanpage with 10 million followers on Facebook on April 24.
This move caused the number of interactions on the "teaser" images for his MV "Run Now" to increase dramatically.
Deleting or hiding posts on personal accounts will be the first step to attract the public. After that, the new post is considered as the artist's "revival" method and will become the center of public opinion. This trick is applied by many world stars.
In addition, after releasing the product, the spread of the songs also came from controversies considered as Son Tung M-TP's own "specialties" such as: singing unclear lyrics, singing too fast, plagiarizing G-Dragon or plagiarizing Kpop...
Understanding the psychology of the majority, artists turn social networks, the most complex place, into a communication tool for music products. However, many artists suffer the consequences when those communication tricks backfire, affecting their reputation.
