CHIN-SU and the Vietnam Culinary Culture Association nominate hundreds of special dishes from the Central region

This is the second event held after the Ceremony to announce the Typical Cuisine of the Northern Cluster held in March in Nam Dinh.

Ms. Dinh Hong Van - Senior Director of Spices Industry, representative of Masan Consumer Goods Joint Stock Company spoke at the ceremony.

ProjectJourney to find the cultural value of Vietnamese cuisineis carried out by VCCA to search for and honor the culinary culture of regions across Vietnam. The project aims to improve people's knowledge about the unique culinary dishes of the regions; create motivation to promote the culinary economy towards improving product quality; propagate and promote culinary culture to domestic and foreign tourists.

The artisans who prepare the famous eel dish of Nghe An cannot lack the spicy taste of CHIN-SUCHIN-SU Chili Sauce. Photo: PV

During the six months of project implementation,Journey to find the cultural value of Vietnamese cuisinein the Central region has received the response of localities with more than 150 culinary dishes nominated by the Department of Tourism, Department of Culture and Sports, Culinary Culture Associations or Tourism Promotion Centers of 19 provinces and cities. With 127 salty dishes, 8 vegetarian dishes, 4 dishes, 12 desserts and 01 spice dish nominated, it shows the diversity of the culinary culture of the Central region.

Hue artisans prefer to use CHIN-SU spices. Photo: PV

Within the framework of the Project, the eventCeremony to announce the typical cuisine of the Central regionwas held in Da Nang with the support of the spice brand CHIN-SU. This is a prestigious spice brand of Masan Consumer Corporation. The company is honored to be a companion of VCCA from the early days of the Project's idea.

Launched in 2002, with more than 20 years of accompanying Vietnamese family kitchens, CHIN-SU has become a familiar name associated with millions of delicious family meals. Therefore, this time, accompanying the journey to find the cultural values ​​of Vietnamese cuisine, CHIN-SU hopes to contribute to sublimating the flavors of dishes in each region, spreading pride in the unique culinary culture that the whole world appreciates.

Besides production and business activities, Masan Consumer always puts the interests of consumers alongside the development of the enterprise, while contributing to the development of the country.social sustainability throughcontinuously accompanying community activities. This is also the responsibility of food consumer goods enterprises in the journey with associations and agencies to preserve and promote Vietnamese culinary culture.

Ms. Dinh Hong Van, Senior Director of Spices, representative of Consumer Goods Joint Stock CompanyMasan

Not only does CHIN-SU chili sauce help the dish taste better, it also makes the dish look more beautiful. Photo: PV

Previously, from December 9-12, in the series of Pho Day events organized by Tuoi Tre newspaper in the hometown of pho - Nam Dinh, CHIN-SU also accompanied many activities, contributing to recreating an impressive and meaningful old pho space.

On December 22, at Van Thanh tourist area, Binh Thanh District, Ho Chi Minh City, the Announcement Ceremony of the Typical Cuisine Set of the Southern Cluster under the project will also be held. The event promises many attractive activities such as promoting and experiencing typical Vietnamese dishes right in Ho Chi Minh City, a dynamic city and a gathering place of the quintessence of Vietnamese cuisine.