Vietnamese bananas dominate supermarket systems across Japan

Since September 2, Vietnamese bananas have been officially sold at Aeon supermarket system - Japan's leading retail group.

Mr. Nguyen Trung Dung, Trade Counselor - Embassy of Vietnam in Japan, said that Vietnamese banana products are sold at the Japanese Aeon supermarket system. This not only helps Vietnamese bananas reach Japanese consumers widely, but also helps Vietnamese bananas reach markets in other countries around the world.

"Because when Vietnamese bananas are sold at Aeon supermarkets, they will of course be sold at Aeon supermarkets around the world," Mr. Dung affirmed.

Vietnamese banana products have the opportunity to reach many markets around the world.

Vietnamese banana products being sold at the Japanese Aeon supermarket chain is a very meaningful event for Vietnamese businesses that want to promote trade and investment in the Japanese market.

In particular, for the Japanese retail supermarket system, it is the fastest way to bring Vietnamese goods to Japanese consumers. This is also a major policy of the Ministry of Industry and Trade, relevant ministries, branches and associations to bring Vietnamese goods to the world's consumers as quickly and widely as possible.

CEO and Head of Food Development Planning of Aeon Group - Mr. Ide Takemi, said that currently, dragon fruit, mango, and processed catfish products from Vietnam are also available in the group's supermarket systems. Having more bananas at Aeon helps Japanese consumers have more access to fresh Vietnamese products, helping Vietnamese businesses develop strongly in the Japanese market.

Previously, from April 30, 2016, Vietnamese bananas were officially available in the Japanese retail market through the large supermarket chain of Don Kihote. It is expected that in the near future, the Japanese market will double the volume of bananas imported from Vietnam along with the expansion of the distribution network.

The Japanese market has a high demand for imported bananas, with a consumption of approximately 1 million tons per year. According to statistics, the Philippines currently ranks first, accounting for 85% of the market share of imported bananas in Japan. However, Japanese businesses say they are in need of diversifying their supply sources for the Japanese market.

According to VOV