Digital transformation, enhancing the application of information technology in tourism development in Nghe An

Comrades: Bui Dinh Long - Vice Chairman of the Provincial People's Committee; Le Ba Hung - Member of the Provincial Party Executive Committee, Director of the Department of Information and Communications; Nguyen Manh Cuong - Director of the Department of Tourism co-chaired the Workshop.

Attending the workshop were leaders of the Department of Tourism; representatives of provincial departments, branches and sectors; leaders of the Department of Culture and Information of districts, cities and towns; representatives of tourist areas and spots in the area and researchers.

Speaking at the opening of the Workshop, Mr. Nguyen Manh Cuong - Director of the Department of Tourism stated: In recent years, with the attention of the Party and the State, Vietnam tourism in general and Nghe An tourism in particular have recorded quite good growth, contributing to the country's GDP growth, contributing to promoting the image and affirming the position of Vietnam and the province in the process of development and international integration.

However, since the beginning of 2020, the Covid-19 pandemic has significantly impacted economic sectors, including tourism, but at the same time, it has also opened up new trends in tourism activities. The application of digital technology, especially digital transformation, is the leading trend and is inevitable for tourism businesses to keep up with the transformation in business models and marketing.

For Nghe An tourism industry by 2030, digital transformation is defined by the industry as a goal to form a smart tourism ecosystem and has been approved by the Provincial People's Committee in the Nghe An Tourism Development Strategy by 2030, with a vision to 2035.

However, the digital transformation process of Nghe An tourism industry still faces many difficulties and challenges such as: technical infrastructure for digital transformation and unsynchronized machinery systems; limited investment budget for digital transformation and specialized human resources; low awareness of the importance of digital transformation among a number of tourism businesses...

The workshop "Digital transformation, enhancing the application of information technology in tourism development in Nghe An" aims to evaluate the results achieved in digital transformation activities in the tourism sector in recent times, and at the same time propose a number of solutions to effectively implement the goals, tasks and plans for digital transformation in tourism in the province in the coming years.

At the workshop, delegates, experts, and business leaders shared their experiences and solutions to contribute to changing perceptions and promoting digital transformation of tourism in Nghe An province in the coming time. Notably, the opinions discussed the implementation of national digital platforms for the tourism industry; smart tourism; digital transformation solutions; promoting the application of information technology in tourism promotion activities, etc.

Speaking at the conclusion of the workshop, Mr. Bui Dinh Long - Vice Chairman of the Provincial People's Committee highly appreciated the comments and requested the tourism sector and related sectors to actively implement the Provincial People's Committee's plan on digital transformation, prioritizing digital smart tourism platforms and infrastructure in Nghe An province by 2025.

In addition, the provincial leaders said that it is necessary to continue to promote awareness of digital transformation in the tourism industry for localities, businesses and people participating in tourism; increase the application of information technology in tourism propaganda and promotion. Tourism businesses proactively promote digital transformation, deploy smart tourism applications, pay attention to training and arranging human resources with expertise in smart tourism, etc.