There is a very romantic and poetic Central region.

Love and poetry in the unique beauty of Central Vietnam

If the North is marked by its mountains and forests, the South attracts with its vast fields, then the Central region, full of golden sunshine, evokes nostalgia with its poetic yet strangely majestic beauty. The ancient capital of Hue is majestic yet extremely peaceful; an ancient town of Hoi An full of nostalgia, or a dynamic Da Nang that is striving to integrate... all are special pieces that make up a Central region that has gone through many ups and downs of history but is still romantic and poetic.

The ancient and peaceful beauty of Hue has become a source of inspiration for many poets. Photo: inseasia.com

Not only possessing world-recognized heritages, the Central region is also a land of countless wonderful natural landscapes that captivate many hearts. The Central region's seascape captivates every tourist with its blue beaches, peaceful stretches of sand in Nhat Le, Lang Co, Nha Trang or the pristine islands of Ly Son, Binh Ba, Diep Son. Throughout the Central region are majestic mountains with the Truong Son range and the "first majestic pass" Hai Van Son.

Accompanying the Central region for 3 decades, Huda is an indispensable piece in the picture of Central Vietnam's human love.

In addition to the beautiful scenery, traveling along the Central region, visitors will always find subtle cultural values, hidden in the sincerity and optimism of the people here. Born and raised with those sincere people, Huda beer, a "son of the Central region" always persistently preserves and promotes the "deeply emotional" beauty through specific and practical actions to support the people of the homeland.

Recent,Hudahas initiated the program "Unleashing clean water for the beloved Central region", in coordination with local authorities, expecting to bring clean water to more than 15,000 people across the Central provinces in 2019 and 2020. The program will continue to spread clean water throughout the Central region, bringing positive and long-term changes to the people, contributing to promoting the local socio-economy.

Huda always strives to improve the quality of life of people in the Central region.

With the desire to contribute to making the lives of the people in the Central region more beautiful and joyful, Huda has always strived in many social activities, bringing practical meaning to the community. Three decades of association with many generations of people in the Central region have made Huda an indispensable "deeply emotional" piece, contributing to creating the poetic beauty of the Central region's love.

Rich cuisine that touches all the senses

The diversity of cuisine along the length of the land is a source of pride for every Central Vietnamese person, and at the same time, a factor that attracts visitors who have the opportunity to visit this land. Visitors coming here cannot miss the bowls of spicy mussel rice, famous dishes made from rice noodles such as Quang noodles, Cao Lau Pho Hoi, Hue beef noodles; along with fragrant sticky snacks such as banh bot loc, banh beo; and 36 types of sweet royal sweet soups at the elegant parties of Hue people.

Each dish is an opportunity for the diner to discover the identity of this "deeply affectionate" land. For those who are far from home in the Central region, sometimes just a bowl of white rice, with a piece of meat braised with shrimp paste or sour shrimp is enough to make them feel moved when they try the taste of their homeland again.

Central cuisine is as rich as the people here.

The drinks of the Central region are no less rich and unique. It is the refreshing taste of royal tea, pineapple ginseng tea, or the spicy taste of Hong Dao rice wine in Quang Nam, Bau Da wine in Binh Dinh... Most special, the experience that cannot be missed when visiting anywhere in the Central region is the iconic beer of this land - Huda, a beer that was born and matured in the Central region for three decades.

Through that 30-year journey full of memories,Hudahas become an indispensable part of every meal of the Central people, leaving its mark on many generations with a very special and affectionate name - "full of love" beer. Enjoying Huda, people seem to be able to feel the love of the Central region contained and condensed in every drop of beer, and then "love the gentle Central people, love our homeland forever" even more (excerpt from the song Khoi dong cam chuc, musician Nguyen Hai Phong).

Huda - a drink that has become an icon in Central Vietnamese cuisine. Photo: VnExpress

Whether you are a first-time visitor or a child returning to visit the Central region, don't forget to enjoy the rich flavors of the dishes combined with the "full of love" Huda beer... to feel the love and poetry that can only be found in this sunny and windy strip of land.

Marking 30 years of development and accompanying the Central region, Huda beer brand organizes the campaign "Thank you Central Vietnam for 30 years of connection” as a tribute to the people here. The campaign includes many meaningful and attractive activities, typically an online music party broadcast live on the brand's fanpage to review Huda's memories with the Central region over the past 30 years, organized with a method and scale appropriate to the context where the whole country is still limiting large gatherings.

Viewers will have the opportunity to immerse themselves in the vibrant musical atmosphere and interact with famous artists, with the chance to win thousands of attractive prizes including Honda Airblade motorbikes. Huda also launched a limited edition can on the special occasion of the 30th anniversary of its association.

For more information about the program, please visit Fanpage Huda Beerhere