Does an "algorithm" exist that helps maintain lasting love?

In the digital age, it seems nothing is beyond the reach of science, not even romantic love.

Online matchmaking companies claim they have teams of scientists who can develop "love algorithms" to help find compatible partners and maintain lasting relationships. But does a secret scientific formula for love really exist?

Illustrative image. (Source: cutcaster.com)

In a newly published research report, a team of researchers from the University of Iowa (USA) announced that they have discovered a new matchmaking method with a 40% higher success rate than conventional methods.

This method is built on algorithms currently used by leading network companies and the actual behavior of internet users, rather than relying on profiles they provide themselves.

According to research team leader Kang Zhao, internet users' profiles are often incomplete or inaccurate, while their online activity more accurately reflects their interests, hobbies, and even bad habits.

Based on this principle, the research team expanded the algorithm used for Amazon and Netflix to help participants find their perfect match.

This report was published at a time when the trend of finding love online is booming more than ever.

A 2013 survey by the Pew Research Center found that approximately 11% of internet users, or 9% of American adults, used online matchmaking services or apps to find their "other half," a threefold increase compared to 2008.

Of these, 66% dated someone they met online, and 23% married or had a long-term relationship with someone they met through matchmaking.

In a 2012 report, Northwestern University psychologist Eli Finkel pointed out that while searching for love online has certain advantages, it also negatively impacts real-life social relationships between people.

He asserted that there is no algorithm that can predict the likelihood of success in love. The promises made by online matchmaking services may create a smooth start and shorten the getting-to-know-each-other period, but for love to blossom, it still requires real effort from the people involved.

According to VNA